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  • Issue #91: 💸 LIDL CRUSHES, TIKTOK PRINTS MONEY

Issue #91: 💸 LIDL CRUSHES, TIKTOK PRINTS MONEY

Reading Time: 3 min

Readability: Grade 2 (Still more coherent than Amazon's support emails )

The weekly newsletter that's more reliable than your Discman... We never miss a beat, even on bumpy content roads!

90s vhs GIF

In this edition:

  • ⏱️ PATIENCE PAYS.... TikTok's Long Game Prints Money

  • 💰 GOLD RUSH 2.0..... TikTok Shop's Money Printer

  • ⚡ LIDL LIGHTNING.... 18 Minutes to Complete Sellout

  • 🎭 YOUR MEDIA EMPIRE STARTER KIT....It’s FREE!!!

Let’s get started.....

⏱️ PATIENCE PAYS

TikTok's Long Game Prints Money

Make It Rain Money GIF by Pudgy Penguins

TikTok's ROI Secret Weapon 💣

  • TikTok ads are delivering an insane 11.8 ROI.

  • 75% of advertisers saw their HIGHEST returns on TikTok versus any other platform.

  • The impact lasts 3-4 weeks after campaigns end.

The Big Mistake Everyone's Making 🤦

Most brands treat TikTok like a quick fling. The smart ones are playing the long game and crushing it.

The data doesn't lie: 7 out of 15 brands saw massive long-term ROI. You're probably leaving money on the table right now.

Smart Money Moves 🧠

Stop with the "campaign bursts" and start building consistent brand presence.

The winning formula? Combine short-term campaigns with long-term brand building. It's basically free money.

Are you still throwing cash at underperforming platforms? Or are you ready to tap into the TikTok ROI machine?

💰 GOLD RUSH 2.0

TikTok Shop's Money Printer

Make It Rain Money GIF by Pudgy Penguins

Let's cut to the chase with what you need to know:

Let's cut to the chase with what you need to know:

Amazon's glory days are GONE... but they're happening RIGHT NOW on TikTok Shop. The window is closing fast 🏃‍♂️

Why It's Working 🚀

TikTok's Creator Army model is crushing Amazon's keyword battles. Instead of fighting for ranking, you get 500 hungry creators making product-specific content for YOU.

One viral video = $50K in sales from a SINGLE post. With 20%+ commission incentives, creators are falling over themselves to sell your products.

The 30-Second Playbook 🎯

  1. Find niche creators with proven sales (GMV matters more than followers)

  2. Give them clear briefs and generous commission (20%+)

  3. Boost winning videos with ad spend

The beauty? Once this flywheel starts spinning, it feeds itself.

Last Call

TikTok just slashed affiliate outreach limits by 75%. The easy money days are numbered.

You wouldn't ignore a gold rush in your backyard, would you?

TikTok Shop is expensive and takes 4-6 months to see growth... but those who jump in now will be laughing all the way to the bank.

⚡ LIDL LIGHTNING

18 Minutes to Complete Sellout

Vegan Vegankochen GIF by Lidl Deutschland

Lidl Protein Bundles VANISH From TikTok Shop in 18 Minutes Flat 💨

Lidl just made TikTok Shop history..... selling out 3,000 high-protein bundles in just 18 minutes. That's 2.8 bundles gone EVERY SECOND 🤯

🔥 Why This Bundle Drove Shoppers CRAZY

Each £5 protein bundle was packed with goodies worth over £30 in-store.... we're talking premium protein powder, chips, pancake mix, flapjacks, and peanut butter. Lidl basically printed money and gave it away (and shoppers DEVOURED it).

They didn't stop there..... each bundle included Lidl-branded merch and discount coupons for in-store purchases. It's like they studied the TikTok Shop playbook and CRUSHED IT on their first try 👊

Despite the launch starting an hour late, shoppers went absolutely wild.

The message is clear:

  • 46% of TikTok users are already shopping on the platform or ready to try.

  • Smart retailers aren't asking IF they should be on TikTok Shop..... they're figuring out HOW to get there before their competition.

🎭 YOUR MEDIA EMPIRE STARTER KIT

It’s FREE!!!

Motivation Starting GIF by Peacock

📨 Building My Media Empire One Newsletter at a Time

The secret's out... I'm building an eCommerce media empire, and you might just be part of it (this will eventually be a separate service…. using Rankster as the catalyst to launch it). 

Newsletter power is no joke - I've been preaching this gospel for weeks (here and here).

Here's the deal: next week I'm picking a few lucky Amazon brands to set up newsletters for FREE.

Why? Because I need case studies for my master plan.

The setup is simple as hell: we create your killer newsletter, you pay for subscriber growth. That's it... a complete no-brainer for any serious seller (we are talking about saving thousands…..).

This isn't charity work - it's the foundation of something massive. Only taking a handful of brands, so watch for the announcement next week.

That's it for this week 👊

But I need to ask a favour...

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Thanks for reading.

- Paul

PS.... Newsletters…. TikTok Shop….. we have the solution you have been looking for. Interested? Let’s chat

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