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Welcome to Rankster 👊

In today’s issue:

We are keeping this edition small as we are focusing on Q4 and the new TikTok Shop keyword tool (arriving next week):

🔽 Let’s get started

DEEP DIVE

Here's the thing most people don't realize: Q4 on TikTok Shop isn't just busy season. It's a completely different beast.

Think Amazon Prime Day energy... but for 3 straight months.

Ever wonder why some TikTok Shop sellers have their best months ever during Q4 while others barely move the needle? I used to think it was just luck or having a viral product.

Turns out, there's actually a system to it.

See, while everyone's fighting over the same affiliates and throwing money at random ads, there's a systematic approach that puts you in the top 1% of sellers. (And honestly, most agencies don't even know about half this stuff.)

Before you do ANYTHING else, check your SPS score. If it's under 4, stop reading and fix that first. You want 5+.

Think of SPS like your credit score for TikTok Shop. Bad score = you're fighting with one hand tied behind your back. Good score = TikTok's algorithm becomes your best friend.

We covered this in a past article.

Everyone thinks affiliates are just about posting your link. Wrong.

Here's what actually works: Find the creators who crushed it for you this past year. Not the ones with the most followers - the ones who actually moved product.

Now here's the ninja move: Instead of just asking them to post again, offer them exclusive early access to Q4 promos. Bigger commissions. First dibs on new products.

Make them feel like VIPs, not just another person on your email blast.

This is where it gets interesting.

TikTok ads aren't just ads - they're TikTok's way of letting you replay your greatest hits. Got a piece of affiliate content that went crazy? Boom. Turn it into a GMV Max campaign.

It's like having a time machine for viral content. That video that got 2M views in January but died out? Bring it back to life in November when people are actually buying.

Plot twist: Most people run ads TO get viral content. Smart people run ads to AMPLIFY content that already proved it works.

This one's invite-only, so not everyone gets in. But if you hit the metrics, it's basically free money. We covered it here.

TikTok promotes your products without you giving away samples like it's Halloween candy. Just pure, organic reach that converts.

(Side note: if you're not in yet, focus on the other pillars first. Hero Program loves sellers who already have their shit together.)

Here's where everyone screws up: They either use TikTok's Q4 campaigns OR run their own flash sales.

Why not both?

Run a flash sale ON TOP of TikTok's campaign. Double the urgency. Double the FOMO. Double the sales.

It's like getting two promotions at once, but somehow it's totally allowed.

TikTok has a built-in DM system that most sellers completely ignore.

Your past customers? Message them about new products. People who added to cart but didn't buy? Nudge them. Your email list? Import them and hit them up.

It's not sexy, but it works. And in Q4, every sale counts.

Here's what blows my mind: ALL of this stuff is built into TikTok Shop. It's not some secret hack or expensive tool. It's literally just... using the platform the way it was designed.

But 99% of sellers are still treating TikTok Shop like it's 2019 Instagram. Post and pray. Hope something sticks.

Meanwhile, the 1% who follow this playbook are printing money.

You don't need the world's best creative. You don't need to go viral every week. You just need to play the game by the actual rules instead of making them up as you go.

Q4 starts in like 6 weeks. Most people are scrambling. But if you implement this stuff now? You'll be laughing while everyone else is crying about their ad spend.

Your move.

That's it for this week 👊

But I need to ask a favour...

-Paul 👊

P.S. - If you're already doing some of this stuff, hit reply and let me know what's working best for you. Always curious to see what's crushing it out there.

P.P.S. - If you are want to get ahead this Q4….. hit us up