You Are Using the TikTok Shop Hero Program, Right?

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This is Rankster 👊

The weekly newsletter that’s like Captain America – protecting you from bad algorithms and low sales

In today’s issue:

• 🔥 TikTok Shop Hero Program

• TikTok is hiring Amazon employees

• Marketers are bullish on TikTok

🔽 Let’s get started

BEST LINKS

What Caught My Eye This Week

🚀 Seller News….. News you need to know

• TikTok's Amazon Talent Acquisition Strategy Revealed

• Marketers stick with TikTok Shop despite its uncertain future

• TikTok's Shopping Dreams Keep Getting Rejected

DEEP DIVE

You Are Using the TikTok Shop Hero Program, Right?

Wait, what?

That awkward moment when you realise you've been leaving money on the table...

TikTok Shop just released something called the "Hero Program" and the numbers are insane.

I'm talking 57% increase in product views. 53% boost in sales. And sellers are getting up to $1,000 in FREE ad credits per product.

But here's the thing...

Most sellers have no clue this even exists. (Classic TikTok, right? They build something amazing and then whisper about it.)

So I dug in. Spent hours going through the details. And honestly? This might be the biggest opportunity on TikTok Shop right now.

Here's what happened:

TikTok realized that most sellers are just... winging it. Throwing products up and hoping something sticks. No strategy. No playbook. Just chaos.

So they built the Hero Program - basically a step-by-step cheat sheet that turns your random products into bestsellers.

And the crazy part? It actually works.

Are you Eligible?……. YES!!!!

You need at least ONE product that hit these numbers in the past 30 days:

• $250+ in sales (GMV)

• At least 3 orders

That's it. Pretty low bar, right?

If you've got that, boom - you're in. The program automatically shows up in your Seller Center under Products > Hero Program.

Plot twist: Once you're in, you can work on ALL your products. Not just the one that got you through the door.

How This Thing Actually Works

The Hero Program is basically TikTok's way of saying: "Hey, we know what works. Just copy this."

There are 7 actions total, but here's the key: There are 2 different reward levels to unlock.

Think of it like a video game with achievements:

Level 1: Milestone Reward - Complete 4 core actions (keep inventory, enable commissions, run discounts, send samples/spend on ads) to unlock the first reward tier.

Level 2: All-Star Award - Once you've got Milestone, complete ANY 2 of 3 advanced actions (L3+ creator samples, TikTok fulfilment, free shipping) for the big prize.

The Success Stories (With Receipts)

I pulled some real performance data from sellers using this program:

Case Study 1: 

• 12.4 MILLION product views (+41.6%)

• 2,225 items sold

• $69,994 in sales (+8.0%)

• 10,133 affiliate views (+46.9%)

Case Study 2: 

• 1.5 million product views (+34.2%)

• 1,170 items sold (+1.2%)

• $29,465 in sales (+12.8%)

• 17,231 affiliate views (+41.4%)

These aren't cherry-picked success stories. This is what happens when you follow TikTok's playbook instead of guessing.

Why This Matters (And Why You Should Care)

Here's the thing about TikTok Shop - it's still the Wild West. Most sellers are flying blind.

But TikTok just handed you the treasure map.

They're basically saying: "Here's exactly what works. Here's how to get more views. Here's how to get creators to promote you. Here's how to get free money."

The catch? You actually have to do the work.

This isn't some magic button. You need to maintain inventory, run discounts, send samples, work with creators. But TikTok is giving you the exact recipe AND paying you to follow it.

The "What Now?" Moment

If you're selling on TikTok Shop and you're not in this program yet, you're leaving money on the table. Period.

Step 1: Check if you're eligible (Products > Hero Program in Seller Center)

Step 2: Pick your best-performing product and complete the 4 core actions for Milestone Reward

Step 3: Push for All-Star Award by completing 2 of the 3 advanced actions

Step 4: Scale to more products once you see results

I don't know how long TikTok will keep throwing money at sellers like this. But right now? They're incentivizing you to do the things that make you successful anyway.

It's like getting paid to go to the gym. You should be doing it regardless, but hey - free money is free money.

The bottom line: TikTok Shop is still new enough that following their playbook puts you ahead of 90% of sellers. The Hero Program is literally TikTok handing you the cheat codes.

Don't sleep on this one.

That's it for this week 👊

But I need to ask a favour...

Thanks for reading.

- Paul

PS…. Want to get started on TikTok Shop but need an extra hand? My team is growing and we can help. Message me and let’s get the ball rolling

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