Welcome to Rankster 👊
Your cheat code for Amazon and TikTok Shop…..like blowing in the game cartridge (but our strategies work 🚀)
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ICYMI
In Case You Missed It…..
🚀 Seller News….. News you need to know
DEEP DIVE
The TikTok-to-Amazon Halo Effect
No One Could Prove….. until now
If you run TikTok Shop while also selling on Amazon, you’ll often see Amazon sales spike.
Most teams chalk it up to “the TikTok Halo effect” — overflow attention from TikTok content that nudges buyers to purchase on Amazon instead of TikTok.
Here’s the catch: You couldn’t actually measure that halo effect
Not cleanly.
Not in a way that lets you optimize budget between TikTok Shop, TikTok ads, and Amazon.
So brands guess.
And guessing costs margin.
This is a big deal…..
I have run over 500+ manual TikTok → Amazon campaigns, the pattern is consistent: Amazon sales often rise, but the ROI cannot be measured (Amazon Attribution can’t be trusted).
Historically, beyond sales, the strongest proof has been a lift in Amazon searches for your brand name—useful signal, but not definitive.
THIS CHANGES EVERYTHING 👇
With Euka, you can finally monitor the Halo effect — and you can create it on demand.
Euka auto‑outreaches to TikTok Shop affiliates at scale, then tracks the downstream impact of those creator posts.
What this unlocks:
See halo intensity by outreach volume: more affiliates → more content in market → larger Amazon session lift
Tie creator views to Amazon movement: correlate creator view curves with Amazon sessions and ordered units
Decide what to scale: if halo strengthens as outreach scales, keep funding affiliates and Boosts; if it plateaus, refine hooks and offers.
The Signal To Watch
We are still testing accounts….. but couldn’t wait to share 👊
It’s not about one viral post. It’s the compound lift from scaling your ‘Affiliate Game’ and then measure with Euka:
Affiliate outreach volume: the number of TikTok Shop affiliates Euka contacts
Creator attention: the views those affiliate posts generate over the next 24–96 hours
Stack that with your usual ops:
Creator sampling and affiliate bursts
GMV Max and paid boosts on your best-performing creatives
Promotions and price tests that move viewers, not just clicks
When outreach and views climb, Amazon sessions should move.
If they move without your Amazon ads changing, that’s the halo effect.
Why This Matters
Without visibility…… brands either overpay on TikTok (fuelling Amazon) or starve TikTok because they can’t prove ROI.
Measuring the halo effect lets you:
Justify TikTok the Sample costs and Boost budgets
Protect margins by not double-paying for the same sale
Decide where each SKU should live: TikTok-first, Amazon-first, or dual-home
Tracking TikTok → Amazon isn’t "nice to have".
It’s the difference between growth you can scale and spend you can’t defend.
Bottom Line
You can’t optimize what you can’t see.
Start measuring the halo so you know when TikTok is doing Amazon’s heavy lifting—and pay accordingly.
Euka makes the invisible visible.
Start there, then scale what the data proves.
It’s Q4—now is the best time to do this
PS. The brands that build a legion of affiliates that can promote their brand on TikTok Shop AND Amazon will be the long term winners…. that’s the GOLDMINE!
PPS. We are building a case study on this….. look out for that 🚀
That's it for this week 👊
But I need to ask a favour...
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Thanks for reading.
- Paul
PS…. If you want to start some TikTok to Amazon Campaigns….. message me.
PPS….. Share this email and get our 10K TikTok Shop Affiliate Database