A few months back, I handed you a gift……
10,000 TikTok Shop affiliate database. Free. Most people archived it and went back to "optimizing" their PPC campaigns.
I didn’t.
I cold‑emailed that list. 10,280 emails sent. 86% open rate. 447 clicks. 60 replies.
That’s 60 creators who raised their hand to work with us. Sixty. From an asset most people never touched.
Months ago, I sent out a list of 1,000 TikTok Shop affiliates (10,000 once you share the newsletter)…… details at the bottom
Here’s the exact play you can copy today.
Steal the workflow
You said you needed creators…… You had creators.
You said “we don’t have budget”.…… You had a zero‑cost pipeline.
You said “we need an agency”……. You needed an afternoon and a spreadsheet.
We pretend we have “traffic problems.” Most of the time it’s an “unused assets” problem.
The numbers that matter
10,280 sends
86% opens
4% clicks
60 positive replies
$0 spent on ads
What does 60 mean in real money? If only 20 of those creators post one decent piece of content per month and 5 become weekly champions, you’ve built a compounding machine:
5 weekly champions x 4 posts each = 20 posts per week
20 “casuals” x 1 post per month = 20 more
100+ posts per month without buying a single impression
That’s awareness, UGC and product seeding on autopilot.
The exact playbook I used
These are the steps I followed:
Set up a cold email campaign to the entire list.
Each message was short, personal, and designed for an easy reply.
The sequence was configured so that once someone replied, they continued to receive the remaining emails in the series.
Optimize for replies, not clicks.
The single goal of the sequence was to trigger a response and start a conversation.
Position the Affiliate Club clearly.
I invited creators to join our Affiliate Club and explained the benefits and options.
Convert respondents into members.
When someone replied, I captured their details and added them to our club and internal tracker.
Absolutely everything here can be automated
Everything in this playbook can be done with AI. Once you have data you need — creator list, tags, offer logic, and follow‑up rules — you can save an automatic email campaign and let it run.
But you don’t even have to use AI.
You can do this with straight cold‑outreach tools and simple sequences.
The key is the workflow, not the model.
Bottom line: there’s no excuse not to run this. It takes one focused afternoon to set up, whether you use AI or not.
Final thoughts….
You didn’t need a new channel. You needed to move on the asset you already have.
Send the first 100 emails today
Reply within 10 minutes to anyone who bites
Track every conversation in one simple board
Publish weekly wins to keep creators engaged
Share this newsletter and get the full 10K list (click the link below) 🚀
- Paul 👊
PS. These lists will be your best asset……. especially as Amazon has opened up ‘Creator Connections’….. Affiliates can now promote your brand on Amazon and TikTik Shop…. details to follow