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Newsletter #86: TikTok Just Changed The Game

Reading Time: 2 min (shorter than explaining what an Amazon seller does)

Readability: Grade 2 (My 6-year-old just proofread this and suggested improvements… FML)

The weekly newsletter more reliable than your old Walkman... No pencils needed to fix this content

sony pencil GIF by Dropbear

In this edition:

  • πŸ”₯ SCROLL, TAP, BUY.... Social Commerce Takes Over

  • πŸ’° LINK & EARN.... TikTok Simplifies Affiliate Game

  • πŸŽ₯ LAZY MARKETER'S WIN.... AI Makes Your TikToks

  • 🎯 KEYWORD GOLDMINE.... TikTok's Amazon Killer?

Let’s get started..... 

πŸ”₯ SCROLL, TAP, BUY

Social Commerce Takes Over

Add To Cart Black Friday GIF by Rooster Teeth

🀯 Mind-Blowing Numbers Alert

TikTok Shop alone is projected to hit $200B in sales (yeah, that's BILLION with a B). Makes Amazon look like a corner store, doesn't it?

The Secret Sauce? Gen Z 🎯

These kids aren't just scrolling - they're shopping like crazy:

TikTok shopping grew 915% since 2020 (not a typo, folks!)

Here's the brutal truth: If you're not selling where Gen Z is buying, you're basically running a retirement home for your products.

What's Actually Selling? πŸ’°

  • Apparel (Instagram's goldmine)

  • Beauty products (TikTok's bread and butter)

  • Health & wellness

  • Personal care

πŸš€ Why This is Just The Beginning

Get this: 37% of users don't even know they can shop on social media yet. Imagine what happens when they figure it out (hint: πŸ’ΈπŸ’ΈπŸ’Έ).

The Bottom Line πŸ‘Š

Social commerce isn't the future - it's the NOW. While your competitors are still debating whether to jump in, smart sellers are already building their empires.

πŸ’° LINK & EARN

TikTok Simplifies Affiliate Game

Simplify GIF by Ant Hodges

TikTok just dropped a bomb in the affiliate marketing world..... and it's a game-changer for creators and brands alike 🀯

Creators can now slap affiliate links right at the top of their comments. No more "link in bio" nonsense. Just tap and buy, baby!

Here's what's going down:

  • Direct product links in comments

  • One-click upload during posting

  • Instant connection to major brands

Think Amazon Associates met TikTok and had a baby... that's what this is πŸ‘Ά

πŸ”₯ Why This is HUGE

Remember when Amazon revolutionised affiliate marketing? TikTok's about to do it again... but with one MASSIVE difference: The platform already has the attention of 1 billion users spending 95 minutes per day on the app.

⚠️ The Plot Twist

Brands can't vet these promotions beforehand. It's like giving creators the keys to your Ferrari and hoping they don't crash it. Sure, you can take the keys back... but only after the damage is done.

The Bottom Line πŸ‘Š

TikTok isn't just playing in the e-commerce sandbox anymore - they're building a whole damn beach. Either jump in now, or watch your competitors surf these waves to the bank.

πŸŽ₯ LAZY MARKETER'S WIN

AI Makes Your TikToks

The Wave Dancing GIF

TikTok just dropped a nuclear bomb in the content creation world. Symphony Creative Studio is here, and it's about to make your life a whole lot easier (or scarier, depending on which side of the camera you're on).

Here's the crazy part 🀯

Feed it a URL or product description, and BOOM - it spits out TikTok-ready videos faster than your social media intern can say "going viral". No fancy equipment needed. No dance moves required.

What's Under The Hood πŸ”§

  • AI-generated video clips

  • Digital avatar narrators (think 24/7 live streaming without the human)

  • Multi-language options

  • Licensed assets from Getty and Billo

While Meta's playing with chatbots, TikTok's been quietly building a content creation monster. This isn't just another AI toy - it's a legitimate weapon for brands who've been scared to jump into TikTok.

The Brutal Truth πŸ‘Š

If you're still spending hours creating TikTok content... you might be doing it wrong. The game just changed, and the winners will be those who adapt first.

What I am doing with it

I am creating a bunch of UGC AI videos and going to promote some TikTok Shop products. If it goes well, I will have a legion of AI affiliates crushing it.

Will keep you posted!

🎯 KEYWORD GOLDMINE

TikTok's Amazon Killer?

Holy. Freaking. Moly. TikTok just dropped a nuclear bomb in the e-commerce world..... and 99% of sellers are sleeping on it 😴

🎯 The Big News

Remember the glory days of Amazon PPC? When clicks were cheap and competition was low? TikTok's new Keyword Expansion feature is giving me those exact same vibes..... and my wallet is doing backflips πŸ€Έβ€β™‚οΈ

🀯 Here's The Mind-Blowing Part

You can literally copy-paste your Amazon keywords straight into TikTok Shop ads. That's not a typo. Those keywords you spent years (and thousands) optimizing? They're about to work double-time, baby!

😱 The Truth

Our first campaigns? Total disasters. Like, "delete-the-screenshots-and-pretend-it-never-happened" bad. But here's why I'm still throwing money at it:

  • CPCs are criminally low

  • TikTok's just getting started

  • Early adopters always win (just ask the Amazon OGs)

πŸš€ Your 60-Second Action Plan

  • Stop reading

  • Download your Amazon keyword report (seriously, do it now)

  • Copy those babies into TikTok Shop ads

  • Thank me later

This is 2015 Amazon all over again. You can either be the seller who got in early..... or the one who wishes they did.

That's it for this week πŸ‘Š

But I need to ask a favour...

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Thanks for reading.

- Paul

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