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- 🎯Your 2024 Victory Lap
🎯Your 2024 Victory Lap

🏆 2024: The Year You Were Smarter Than Everyone Else

Remember when I promised to make you the smartest seller in the room?
Mission accomplished 👊
Let's see why:
You stayed calm when others panicked ✅
Adapted when others quit ✅
Most importantly - you read this newsletter (your secret weapon). ✅
Let's celebrate your genius moves in 2024.….
🧠 While Others Got Played…..
You Got Smart

Remember when TikTok Shop was just about posting content? Those were simpler times...
Then they hit us with:
Weekly affiliate message limits (from unlimited to "sorry, you've reached your max" 🤬)
New algorithms every time you blinked
Fresh rules dropped faster than affiliate excuses
Platform changes that made yesterday's winning strategy today's losing game
But while other sellers were crying about having to relearn everything... you were taking notes, adapting your game, and staying ahead of the curve.
When they cut affiliate outreach from thousands to hundreds? You got smarter about who you contacted.
When they changed the game (again)! You changed with it.
Every time TikTok Shop threw us a curveball (which felt like every other day), you didn't just survive - you thrived. Because you knew what others didn't:
TikTok Shop is like Amazon before FBA….. TikTok is still learning the ropes.
Meaning, while every seller was playing checkers, you were playing 4D chess.
That's why you're calm while others are still complaining about "how things used to be." 😎
📦 The Great Sample Game
You Cracked The Code

While everyone else was rage-quitting over affiliates who treat product briefs like optional bedtime stories, you played it smart.
Remember when I told you:
Most affiliates can't read a brief to save their lives
You need to send 100 samples to get a few decent videos
Quality comes from quantity
Guess what?
You listened...you showed patience…… and now you're the one laughing while others cry about their conversion rates and mediocre content 👑.
⚡ The TikTok Ban Panic
You Are Staying Cool

When the final countdown hit in December, most sellers lost their minds.
CPMs on other platforms started climbing faster than my coffee bills, and everyone was scrambling for a Plan B.
But you? You played it differently.
While your competitors were panic-selling inventory and rushing to Instagram Reels like lemmings, you saw what we've been talking about - this is a game of chess, not checkers.
Here's what the smart sellers (aka you) did:
Doubled down while ad costs dropped (hello, cheap traffic 🤑)
Built stronger affiliate relationships while others ghosted their creators
Grabbed market share while competitors retreated
Started building cross-platform presence without abandoning ship
Even with a potential January blackout looming, you're playing the long game.
Because you know what others don't:
TikTok might go dark, but it's not going to die
And when it comes back? You'll be positioned to absolutely dominate while others are still trying to figure out how to restart.
That's not just smart... that's genius-level playing 🧠
Remember when I said "restrictions breed creativity"? You're living proof of that right now. While others see doom and gloom, you see opportunity... because that's what smart sellers do.
🎯 2025: You're Already Ahead of the Game

Here's why you're going to dominate 2025:
You understand TikTok Shop better than 99% of sellers
You've built real systems while others relied on luck
You've learned what actually works (not what "gurus" claim works)
You're part of the smart sellers club (aka this newsletter's readers)
Here's the thing - we are in this for the long haul….. Amazon is taking over but TikTok Shop is the thorn in their side…… I want to be as ‘prickly’ as possible.
Looking at what you've achieved this year... Most seller quit, you didn’t 👊
You're not just surviving on TikTok Shop... you're thriving.
It may not feel that way right now, but thats the the life of an ecom seller…. we are known for taking things for granted.
You're playing chess while others are playing checkers.
2025 is gonna be our year... because we're playing chess while they're playing peek-a-boo 😎
P.S. Know that feeling when you're in an Amazon seller meet-up and you know more than the speaker? Yeah, that’s the goal of this newsletter.
P.P.S. To my day-one readers: Look how far we've come. From figuring out basic TikTok Shop stuff to becoming the smartest sellers in the room. 🎓
P.P.S.
Rate this newsletter's 2024 performance:This means a lot to me and will impact content for 2025 |
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