ChatGPT is adding shopping carts this week.

Let that sink in.

Shopping carts. Inside ChatGPT. With ads coming next.

The way people discover and buy products is about to change. Again.

More on this in a future issue. But if you're not thinking omnichannel yet... start.

DEEP DIVE

I sat in on a sales call last week.

I wasn't selling. I was the new guy. Learning the ropes at Eva.

And honestly?

I would've signed up on the spot.

Here's what I learned.

Every agency screams it now.

"AI-powered!"

"AI-driven!"

"We use AI!"

Hai (Eva's CEO, been in enterprise tech for 25+ years, ex-Oracle VP) dropped this bomb:

Here's what that means in plain English.

Your "AI" tool probably works like this:

If ACOS goes up 1% → reduce bid by 2%

That's not AI.

That's an if-then statement.

My daughter could write that in Scratch.

Real AI learns patterns. Adapts. Sees stuff humans miss.

Hai gave a perfect example:

Your competitor goes out of stock. Your sales spike. Your ACOS drops.

A rule-based system sees this and thinks: "We're crushing it! Keep going!"

But you're not crushing it.

You're just the only option on the shelf.

Real AI factors in that context.

Competitor inventory. Market share shifts. Seasonality. All of it.

That's the difference between automation and intelligence.

One follows rules. The other actually thinks.

Quick question.

Are you still using Helium 10 or Jungle Scout data to build campaigns?

No judgment. I was there.

But here's the thing.

Amazon's own data is now better than any third-party tool.

Search Query Performance. Search Term Reports. Amazon Marketing Cloud.

This is first-party data. Straight from the source.

Why use 60% accurate third-party guesses when Amazon gives you actual conversion data?

Plot twist: Most agencies still use the third-party stuff.

Because it's easier.

Not better. Easier.

Eva’s team doesn't just optimize keywords.

They filter keywords by audience.

So instead of bidding on "vitamin C" against every supplement brand on the planet...

You're bidding on "vitamin C" but ONLY targeting people who:

Same keyword.

Fraction of the competition.

Better conversions.

Rule-based systems can't do this. They don't even know it's possible.

I've been preaching the TikTok Shop → Amazon halo effect for ages.

But what Hai showed me was the full picture.

What if your Amazon data informed your Shopify decisions?

Eva maps Amazon products to Shopify products. Then injects Amazon's sales velocity, conversion rates, and trending data directly into Shopify.

Your Shopify store doesn't start from zero intelligence.

It starts with everything Amazon already knows about your products.

That's... actually brilliant.

And the kicker?

They're building the same thing for TikTok Shop.

One dashboard showing:

Not a pipe dream. Actively being built.

This is why I joined Eva.

Look.

I could've kept running Rankster solo forever.

But the landscape is changing faster than any one person can track.

ChatGPT shopping carts. AI buying assistants. TikTok becoming a legitimate commerce platform.

I needed to be somewhere with:

That's why I joined Eva.

Not for any upfront payout. There wasn't one.

Because I want to be on the right side when the wave hits.

I'm not asking you to believe me.

I'm asking you to see for yourself.

If any of this resonated – the AI reality check, the omnichannel integration, the audience-based advertising – let us show you what we see in YOUR account.

We'll audit your Amazon ads. Your TikTok Shop setup. Or both.

No charge. No pitch. Just the audit.

You see the quality. Then you decide.

Fair?

Just reply to this email or book a call with me and we'll set it up.

Thanks for reading

- Paul 👊

PS: The supplement brand on that call? They are doing $4M on Amazon but their Shopify is only $2K/month.

Their TikTok attempts burned them before. Sound familiar?

That's exactly who this is for. If you're Amazon-first but know you need to diversify... let's talk. Reply and we'll take a look. 👊