Welcome to Rankster 👊
The weekly newsletter that’s more satisfying than peeling the plastic off a new screen (and twice as addictive)
Reading Time: 3 min
Readability: Grade 2 (my kids still believe in the ‘Tooth Fairy’…. who is the smart one now?)
Launching soon:
Our TikTok Shop course and TikTok Shop tools:
Keyword Tool
Listing Builder
Product Validator
GMV Max Ads Platform
SPECIAL BONUS: a new outreach automation tool to scale affiliates with less effort and better results.
We call this the ‘agency disruptor’
Releases next week
DEEP DIVE
Is your Product Ideal For TikTok Shop?
The Shortcut To Not Wasting Money On TikTok Shop
I’ve watched too many sellers burn weeks on a “great idea” that never had a chance. They source inventory, brief creators, push coupons, and only then find out the market didn’t want it. That’s backwards.
So I built a filter. Before you spend a dollar, you type in your product idea and get a clear answer: proceed, borderline, or pass.
No pep talks. No fortune-telling. Just a data-backed verdict you can act on.
What the validator actually checks
When you paste in a title like “portable blender for smoothies,” it pulls from a database of 250,000 real TikTok Shop keywords and runs your idea against three lenses: rising keywords, high-potential keywords, and top-searched keywords.
Rising tells you if interest is moving your way.
High-potential shows demand without drowning in competition.
Top-searched confirms people are actually looking.
From there you get the closest matches, search volume, trend direction, and price context. Enough to make a decision without guesswork.
The verdicts you’ll see
Proceed means the demand and trend are on your side.
Borderline means you’ll need an angle or proof to win.
Pass means walk away and find a better target.
You don’t need a 20-page report. You need the confidence to greenlight or kill an idea in minutes.
Why this matters now
TikTok Shop rewards speed and timing. If you validate fast, you test more ideas, hit on winners earlier, and avoid dead stock. If you skip validation, you pay for it later—with ads that won’t scale, creators who can’t move units, and margins that evaporate.
This tool keeps you honest. It forces the question: is there real demand, right now, at a price that works?
How to use it in your workflow
Start every idea here. If it’s a pass, don’t try to be a hero. Move on.
If it’s borderline, decide what gives you an edge: price, bundle, creator angle, offer.
If it’s proceed, commit to a tight test plan and move.
You get two free scans to get the feel. If it’s pulling its weight, subscribe with your email and run unlimited scans.
The point
Ecommerce is a race…..You don’t need more ideas.
You need a faster way to say yes to the right ones and no to the rest.
Validate first.
Then start selling on TikTok Shop 🚀
That's it for this week 👊
But I need to ask a favour...
What did you think of today's newsletter?
Thanks for reading.
- Paul
PS…. Next week we will be releasing the course….. stay tuned