The Party is over 🤬 

TikTok Shop is getting tougher

Remember the good ol' days of Amazon? When you could practically print money with incentivised reviews, rebates, and 99% coupons? 🤑

Well, guess what? TikTok Shop's taking a page out of Amazon's playbook. And not the fun one. 😅

New Rules: The Great Affiliate Squeeze 🍋

TikTok's new weekly limits are here……. as welcome as a porcupine at a balloon factory. 🦔🎈

Here's the deal, we can only contact TikTok Shop affiliates according to these restrictions:

Feeling the squeeze yet? 😬

The Good Ol' Days (Last Week) 📅

Remember when life was simple? When the rules looked like this:

Those were the days, my friends. We thought they'd never end. But they did. Yesterday. 🕰️

The Pain in Numbers 📊😱

Let's break it down:

• For sellers making $1,500-$2,000 in 30 days, your outreach just got slashed by 75%!

That's right, you went from unlimited contacts to a measly 2,000 per week. Talk about a diet you didn't ask for! 🍽️

What this means for you 🫵

In the good ‘ol days (4 months ago), there were no restrictions….. you could contact as many affiliates as possible.

It was not a great strategy….. but it worked at scale.

Then TikTok changed the game and enforced the first limits:

Then, TikTok Shop enforced a new set of restrictions (this week):

I have not seen it on all accounts yet….. but if one person reports it, then it is bound to be rolled out to all accounts within a few days/weeks.

Affiliates are the key sales channel for TikTok Shop….. but with these restrictions (and more to follow), its becoming more difficult for new brands.

What's Next? 🔮

If TikTok keeps following Amazon's lead, what can we expect?

• Stricter review policies? 🕵️‍♂️

• Crackdowns on fake engagement? 🤖

• Less communication with Affiliates? 🙅

• More hoops to jump through for sellers? 🏃‍♂️🔥

One thing's for sure: the easy money days are numbered.

It's time to up your game, folks! 💪

TikTok Shop is getting tougher on a monthly basis.

The Bottom Line 👀

TikTok Shop's growing up. Just like Amazon did. The wild west is getting tamed, and it's time to adapt or get left in the dust.

Remember: restrictions breed creativity. Time to get those brain juices flowing! 🧠💡

Stay scrappy, stay creative, and most importantly, stay ahead of the curve.

Because in this game, if you're not first, you're last. 🏁

Until next time…..

- Paul 👊

P.S. Feeling overwhelmed? Don't sweat it. We've got your back (this rule change does not effect us as we were prepared for it). Hit us up for a strategy session. Let's crack this new code together! 🤜🤛