TikTok Just Became Amazon's Evil Twin... Issue #103

Welcome to Rankster 👊

The weekly newsletter that’s more cutthroat than musical chairs ... And Amazon keeps removing seats 🪑

In today’s issue:

• DEEP DIVE: TikTok Shop is becoming an Ads Platform…..Just like Amazon

• TikTok’s Layoffs

• New features for Lives

• TikTokl Shop’s newest AI assistant chatbot

🔽 Let’s get started

BEST LINKS

What Caught My Eye This Week

🚀 Seller News….. News you need to know

• TikTok’s Biggest Staff Reduction of the Year

• TikTok Live: Where Wallets Go to Watch

• TikTok Adds 'Please Buy My Stuff' Button

• TikTok's New AI Chatbot: No need to Google it

DEEP DIVE

TikTok Shop is becoming an Ads Platform

Just like Amazon

As an Amazon seller, I get it….. I remember the days when an expensive click was a few cents….. those days are gone now 🤬

The average CPC on Amazon in 2025 is approximately $0.98….. 3167% increase since 2013.

Organic reach on TikTok Shop is declining….

Personally….. I couldn’t be more happier….

Because this is where Amazon sellers make bank:

Let’s look at the facts

TikTok Shop has been making some incredible changes to their Ad platform:

• GMV Max Ads

  • This is TikTok AI driven campaigns….. it will automatically promote your TikTok Content

  • We average at least 5x-10x ROI on these types of ads:

    
    
    

• Max Delivery

  • GMV Ads are great…. when they spend money….

  • Max Delivery allows us to ‘force’ the campaigns to spend your budget, results are less impressive….. but it works

• Creative Boost

  • The ability to boost certain videos/creator content

  • If you have a viral video, or a video that performs well…. you can boost it to the ‘end of days’…. relive the virality on a daily basis

  • You can even set individual commission rates for the affiliates

  • This is still in Beta…. not many accounts have access yet

• Limiting cost per order

  • We can increase the profitability of our campaigns by limiting the advertising cost per order

  • This has not been launched yet (thanks to the Amazon Agency that shared this with me)

• Manual Ad Campaigns

  • The campaigns above are TikTok’s native ad console (GMV Max)….. these are not part of the TikTok Ads manager

  • Manual Ad campaigns + GMV Max ads = 💰💰💰💰

Amazon sellers build their entire Amazon career over Amazon Sponsored Ads.

EVERY.AMAZON.SELLER.SHOULD.PAY.ATTENTION

This is your shot…. this is your time!

Your Amazon Ads experience can guarantee your success on TikTok Shop.

I am calling my shot now….. Rankster will eventually become a TikTok Shop Ads platform…… it’s the future of TikTok Shop.

How does this help you?

The formula is very simple:

• Create high converting content

  • This is the easy part….. give out samples to affiliates and tell them exactly what you need

  • Or hire a UGC creator to create the content (affiliates struggle to read…. yes, I really mean that….. bypass them and go the professional route)

• Boost it with ads

  • Run the content through Max GMV ads

  • If that is too slow, run the content manually through TikTok Ad Manager

• Take the winning videos and create more

  • Your goal is to always create new highly converting content

Why you need this strategy?

Giving out hundreds of samples to affiliates worked….. in 2024

But 2025, is the year of the ‘smart seller’

Are you smart?

That's it for this week 👊

But I need to ask a favour...

Thanks for reading.

- Paul

PS…. If you want to get ahead of the masses….. let’s chat

PPS….. Share this email and get our 10K TikTok Shop Affiliate Database immediately