Welcome to Rankster 👊
The weekly TikTok Shop newsletter that is more caring than Amazon support….
In today’s issue:
🔥 DEEP DIVE: The Top Keyword on TikTok Shop (download the data now)
⌛ Last Call: Our TikTok Shop Q4 Community
🔽 Let’s get started
BEST LINKS
Last Call for Q4 dominance?
Want to join the club? Last chance
News about our $500/month Q4 Growth Club got crazy response...
But I still need YOUR vote to decide if we're launching next week:
Are you interested?
Why this matters RIGHT NOW:
Our TikTok Shop Keyword Tool launches next week anyway
Q4 winners start preparing in September, not November
We're capping at just 10-15 people max
Includes: Setup, bi-weekly calls, private Slack, keyword tool access
The brutal truth: By November, the good affiliates are booked, keywords are expensive, and campaign slots are taken.
Vote above. I'm personally following up with everyone based on their response. Watch for a reply by Monday
DEEP DIVE
The #1 Most Searched Product on TikTok Shop
You probably think it's skincare. Or maybe some trendy gadget.
Wrong.
It's "La Bubu."
Yes, those weird little dolls that look like they escaped from a fever dream.
I'm not gonna lie... I have 8 of these things scattered around my house right now. (I have daughters. Resistance was futile.)
But here's the thing that got me curious: Why are these random dolls absolutely CRUSHING it on TikTok Shop?
So I did what any data nerd would do. I analyzed the last 4 months of TikTok Shop keyword data, comparing it to Amazon search trends.
Plot twist: The platforms are completely different animals.
TikTok Shop Top Keywords vs Amazon:
Here’s what the TikTok Shop data shows about “la bubu”:
Average Monthly Search Volume: 57.6K (by far the highest in the entire dataset)
Rank: #1 keyword in its category for June
Product Click Score: 34,540 → very high engagement (shoppers love what they see)
SKU Sales Score: 1,470 → lots of purchases happening after the search
Available Products: 432 → decent selection but not oversaturated
Average Price: $57.65 → high-ticket for a collectible toy (suggests premium positioning)
CTR: 21.57% → strong click-through rate
CTOR (Click-to-Order-Rate): 4.45% → healthy conversion (almost 1 in 20 clickers buys)
Here’s what the Amazon data shows about “la bubu”:
To be fair….. I don’t have much data on “La Bubu” on Amazon.
But when comparing more keywords, it was evident:
It's like comparing what people order at Starbucks vs what they buy at a gas station. Same planet, different universes.
In my opinion, TikTok Shop is not as mature as Amazon and do not have the keyword infrastructure….. yet.
Here's what this means for you:
If you're an Amazon seller, you've been fishing in one pond while there's an entire ocean next door.
TikTok Shop isn't just "another sales channel" - it's a completely different consumer behavior pattern. Different keywords, different buying triggers, different everything.
The good news?
Next week, I'm dropping our TikTok Shop keyword tool. And because this data is pure gold for the typical Amazon seller, I'm making it free.
At least for now.
I have some ideas about what to do with this intel. But honestly? You probably have better ideas than me.
So here's my question: “What would YOU do with real-time TikTok Shop keyword data?”
Hit reply and let me know. Because once this tool goes live, we're all gonna be playing a very different game.
- Paul 👊
P.S. - If you see a grown man buying La Bubu dolls this weekend, that's probably me. Don't judge.
2 daughters….. 4 Labubu’s each….. 2×4 = infinite arguments (parent maths)