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This is Rankster

The newsletter that's like finding a shopping cart with four working wheels on your first try….

In today’s issue:

• 🔥DEEP DIVE: The Secret Strategy Amazon Doesn't Want You to Know

• New TikTok Ad features

• The death of TikTok organic traffic

• The lastest trend report from Pinterest (they are surprisingly accurate)

• How creators are using AI

• And more….

🔽 Let’s get started

BEST LINKS

What Caught My Eye This Week

🚀 Seller News….. News you need to know

• The TikTok AI Ad Power-Up Everyone's Talking About

• The death of TikTok Organic Traffic: Told You: Pay to Play or Go Away

• Smart Keywords = Dumb Algorithms Getting Smarter

• Pinterest Report: Your Vision Board Needs an Update

• The Secret Every Influencer Hopes You'll Never Discover

DEEP DIVE

The Secret Big Brands Use

And Amazon Doesn't Want You to Know

Here's something wild that happened last week...

I was talking to this ecommerce brand owner. Guy's doing $2M a year selling kitchen gadgets on Amazon. Sounds good, right?

Plot twist: He's basically broke.

Why? Because he put all his eggs in one basket. Amazon owns his customers, controls his traffic, and just jacked up his PPC costs by 40%.

Ouch.

Here's the thing most sellers don't get: Your brand isn't an ecommerce business anymore. It's a media empire. (You just haven't realized it yet.)

The Old Game vs. The New Game

OLD playbook: Optimize your Amazon listing + run some PPC ads = profit
NEW playbook: That's like bringing a knife to a gunfight

Why? Because now everyone's listings are optimized. PPC costs are through the roof. And with Amazon's new AI (Rufus and Cosmos), the game changed overnight.

You're not competing against other sellers anymore. You're competing against Amazon's algorithm deciding who wins.

The Media Empire Strategy (That Actually Works)

Smart sellers figured something out: If you own the customer, you control where they buy.

Here's the playbook:

The 3-Platform Rule

Every brand needs to be on at least three platforms: TikTok Shop, Amazon, and their own website. Why? Because putting all your eggs in Amazon's basket is financial suicide (ask any long term seller).

The newsletter becomes your traffic control center. Want to push Amazon sales this week? Send them there. TikTok Shop running a promotion? Drive traffic there instead.

The Viral Multiplication Effect

Here's the real kicker: Once you nail one newsletter earning $10K/month... you build a second one. Then a third.

Each newsletter = a new revenue stream that promotes your products while actually making money.

The Bottom Line

Amazon isn't enough anymore. One platform is 2024 thinking. Omnichannel and beyond is the 2025 reality.

Your ecommerce brand IS a media empire. You just haven't built it yet.

The question isn't whether this strategy works.

The question is: How many months will you wait before starting?

That's it for this week 👊

But I need to ask a favour...

Thanks for reading.

- Paul

PS….

P.S. If you're already running TikTok Shop, you're ahead of 80% of sellers. Now turn that traffic into newsletter subscribers and watch the magic happen. Message me or reply to this and let’s chat 👊