Quick one today
I have an idea…. but I need your input before I commit
Here's the backstory:
I receive tons of inquiries and sellers wanting help, so in October, I launched a self-paced course. The TikTok Shop AI Growth Kit. Packed it with everything I knew. Recorded the videos. Built the tools. Set it loose.
Five sales.
Five.
And here's the worst part – Self-paced courses have the same completion rate as gym memberships in February.
The content wasn't the problem. The format was. I wanted to help sellers….. but this wasn’t the answer.
So I'm trying something different.
I'm thinking about running a live cohort. Not a course you watch alone at 11pm while doom-scrolling. An actual 5-week intensive where I teach the same framework I use with my agency clients.
Live sessions. Twice a week. Real accountability.
The same strategies that have helped brands go from zero to $50K+ GMV on TikTok Shop. The same proprietary tools – Keyword Tool, Listing Optimizer, Ads Manager – that I built because nothing else existed.
Starts January 19th. Limited to 15-20 people so I can actually give proper support.
But here's the thing.
I'm not launching this unless there's genuine interest.
I've seen too many people build elaborate products nobody wanted. That's a special kind of pain I'd like to avoid.
So before I go all-in on building out the curriculum, sales pages, and all that fun stuff – I want to know if this is something you'd actually consider.
What would make this worth your time?
The way I see it, the main value is:
Live access – Ask questions in real-time. Get unstuck when TikTok does something weird (which is constantly).
The tools – The same AI-powered stuff I use daily. Keyword research, listing optimization, ad management.
Real case studies – Not hypothetical nonsense. Actual client work from the past month.
Accountability – Because knowing you have a session in 48 hours changes how you prioritise things.
Here's my ask:
If this sounds remotely interesting, I need to know. Not because I want to fill your inbox with launch emails – but because I genuinely won't build this unless enough people want it.
Would you be interested:
Or if you want to get specific, reply and tell me: What would you want to learn most – Affiliates, GMV Ads, Hero Program, or all of it?
That's it. Takes 3 seconds.
I'll share the results next week and let you know.
Cheers,
- Paul 👊
PS – If you've been on the fence about TikTok Shop, this might be your moment. Q1 is when brands that got their act together in Q4 start pulling away from everyone else. Just saying…..