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Rankster Newsletter #38: How to spy on your competitorsšµļøāāļø

Reading Time: 3 min XXXXXXXXXXXXXXXXXXXXXXX This Weekās Ad Spend: $698
Readability: Grade 2 (Remember, it's not about the gradeāit's about the journey... or something.)
The weekly Amazon TikTok newsletter thatās more popping than a pack of Pop Rocks... and no dental work needed.
In this edition:
šµļøāāļø WANNA BE A SPY?.... TikTok released their Ads Library
š« NO CONTENT?... The new CapCut Plugin on ChatGPT saves the day!
š SPENT $100 AND SEEN BY 50,000 USERS.... The power of a good influencer
ā GOOGLE WAKES UP.... They need influencers
Letās get startedā¦.š¤Æ
šµļøāāļø WANNA BE A SPY?
TikTok released their Ads Library

TikTok just released their ads library (no data for the US yet).
Very similar to the Facebook Ads Libraryā¦.. but for TikTok.
Letās play aroundā¦ā¦
Letās look at ads focussed around a ābaby blanketā.
It produced the following results.
Important to note:
Audience size
Every video shows your how many people saw the ad
What age and gender(s) were targeted
What interests were targeted
Thatās not all:

How to use this:
Find your competitors ads:
Itās sneakyā¦.. but which Amazon seller isnāt?
Look at what influencer your competitors are usingā¦. then poach them (if they brought in sales for your competitor, then you will likely be featured in the āFrequently Bought Togetherā box).
Copy Improve on Big Retail companiesā content
Most big retailers will hire influencer sthrough Product Seedingā¦.. meaning they send their products out in bulk and request content.
The pay for influencers is generally quite low.
So if your competitor is a big brand and you know they donāt pay their influencers enoughā¦.. then find those influencers through the ad library and offer them double (you could even pay them to remove that brandās contentā¦.. thatās just mean š¤¬ā¦. but I will still do it)
Overallā¦ā¦
Take advantage of the TikTok Ads libraryā¦ā¦ tons of data that you can use to get ahead
š« NO CONTENT?
The new CapCut Plugin on ChatGPT saves the day!

CapCut is THE video editing tool for TikTok. It was created by the TikTok company and it is FREE (need I say anything more š° ).
So letās set the mood:
I want a TikTok video for a baby blanket on Amazon
That was my promptā¦..

And here is the video:
To be honestā¦..
The video is terribleā¦. no videos, just imagesā¦.
BUT
I spent all of 30 seconds creating thisā¦.. look at me working hard.
Which meansā¦. it can only get better š.
Spend some time optimising the promptsā¦. ācos if Paul can do it, then you can do it better (reminds me of what my teachers used to say š)
This will get better within a few monthsā¦.. no doubt it will be on Fiverr.
š SPENT $100 AND SEEN BY 50,000 USERS
The power of a good influencer

Most Amazon Sellers underestimate TikTok trafficā¦..or else they would be on the platform already.
Over 71% of TikTok users will shop for a product after seeing it on TikTok

In the pic below:
We spent just over a hundred dollars
Got nearly 50,000 impressions (it was a reach ad, impressions was the goal)
That means.....
Nearly 50,000 targeted users saw the content......

Now imagine....
Running 10 more campaigns like this...... that's 500,000 views for $500.
But it is focused on your ideal customer.... not some teenager.....
Right now TikTok Ads cost a fraction compared to Amazon PPC....
It won't last for long though ā³
ā GOOGLE WAKES UP
They need influencers

Look outā¦..
Google's rolling out the red carpet for UGC and content creators
š Get ready to spot TikToks and Reddit convos while you Google!
They're dubbing it Google Perspectives - a Gen Z-catered search-results facelift. š
Heads up, marketing comradesā¦ā¦
This means serious growth bucks for influencers š.
Don't miss the train
That's it for this week š
But I need to ask a favour...
What did you think of today's newsletter? |
Thanks for reading.
- Paul
PSā¦. I am updating our course āTikTok Insiders for Amazon sellersāā¦.. the only TikTok course for Amazon sellers š.
Look out for the announcements (will be lowering the price for relaunch)
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