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  • Rankster Newsletter #38: How to spy on your competitorsšŸ•µļøā€ā™‚ļø

Rankster Newsletter #38: How to spy on your competitorsšŸ•µļøā€ā™‚ļø

Reading Time: 3 min XXXXXXXXXXXXXXXXXXXXXXX This Weekā€™s Ad Spend: $698

Readability: Grade 2 (Remember, it's not about the gradeā€”it's about the journey... or something.)

The weekly Amazon TikTok newsletter thatā€™s more popping than a pack of Pop Rocks... and no dental work needed.

In this edition:

  • šŸ•µļøā€ā™‚ļø WANNA BE A SPY?.... TikTok released their Ads Library

  • šŸ«™ NO CONTENT?... The new CapCut Plugin on ChatGPT saves the day!

  • šŸš€ SPENT $100 AND SEEN BY 50,000 USERS.... The power of a good influencer

  • ā˜• GOOGLE WAKES UP.... They need influencers

Letā€™s get startedā€¦.šŸ¤Æ

šŸ•µļøā€ā™‚ļø WANNA BE A SPY?

TikTok released their Ads Library

TikTok just released their ads library (no data for the US yet).

Very similar to the Facebook Ads Libraryā€¦.. but for TikTok.

Letā€™s play aroundā€¦ā€¦

  1. Letā€™s look at ads focussed around a ā€œbaby blanketā€.

  2. It produced the following results.

Important to note:

  • Audience size

  • Every video shows your how many people saw the ad

  • What age and gender(s) were targeted

  • What interests were targeted

Thatā€™s not all:

How to use this:

  • Find your competitors ads:

    • Itā€™s sneakyā€¦.. but which Amazon seller isnā€™t?

    • Look at what influencer your competitors are usingā€¦. then poach them (if they brought in sales for your competitor, then you will likely be featured in the ā€œFrequently Bought Togetherā€ box).

  • Copy Improve on Big Retail companiesā€™ content

    • Most big retailers will hire influencer sthrough Product Seedingā€¦.. meaning they send their products out in bulk and request content.

    • The pay for influencers is generally quite low.

    • So if your competitor is a big brand and you know they donā€™t pay their influencers enoughā€¦.. then find those influencers through the ad library and offer them double (you could even pay them to remove that brandā€™s contentā€¦.. thatā€™s just mean šŸ¤¬ā€¦. but I will still do it)

Overallā€¦ā€¦

Take advantage of the TikTok Ads libraryā€¦ā€¦ tons of data that you can use to get ahead

šŸ«™ NO CONTENT?

The new CapCut Plugin on ChatGPT saves the day!

CapCut is THE video editing tool for TikTok. It was created by the TikTok company and it is FREE (need I say anything more šŸ’° ).

So letā€™s set the mood:

  • I want a TikTok video for a baby blanket on Amazon

That was my promptā€¦..

And here is the video:

To be honestā€¦..

The video is terribleā€¦. no videos, just imagesā€¦.

BUT

I spent all of 30 seconds creating thisā€¦.. look at me working hard.

Which meansā€¦. it can only get better šŸ‘Š.

Spend some time optimising the promptsā€¦. ā€˜cos if Paul can do it, then you can do it better (reminds me of what my teachers used to say šŸ˜ž)

This will get better within a few monthsā€¦.. no doubt it will be on Fiverr.

šŸš€ SPENT $100 AND SEEN BY 50,000 USERS

The power of a good influencer

Most Amazon Sellers underestimate TikTok trafficā€¦..or else they would be on the platform already.

Over 71% of TikTok users will shop for a product after seeing it on TikTok

In the pic below:

  • We spent just over a hundred dollars

  • Got nearly 50,000 impressions (it was a reach ad, impressions was the goal)

That means.....

Nearly 50,000 targeted users saw the content......

Now imagine....

Running 10 more campaigns like this...... that's 500,000 views for $500.

But it is focused on your ideal customer.... not some teenager.....

Right now TikTok Ads cost a fraction compared to Amazon PPC....

It won't last for long though ā³

ā˜• GOOGLE WAKES UP

They need influencers

Look outā€¦..

Google's rolling out the red carpet for UGC and content creators

šŸŽ‰ Get ready to spot TikToks and Reddit convos while you Google!

They're dubbing it Google Perspectives - a Gen Z-catered search-results facelift. šŸ‘

Heads up, marketing comradesā€¦ā€¦

This means serious growth bucks for influencers šŸš€.

Don't miss the train

That's it for this week šŸ‘Š

But I need to ask a favour...

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Thanks for reading.

- Paul

PSā€¦. I am updating our course ā€œTikTok Insiders for Amazon sellersā€ā€¦.. the only TikTok course for Amazon sellers šŸ‘Š.

Look out for the announcements (will be lowering the price for relaunch)

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