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Newsletter #81: TikTok's new get-rich-quick scheme

Reading Time: 3 min

Readability: Grade 1 (Nap time helped with the big words)

The weekly newsletter that's more nostalgic than a mix tape...

We've got all the hits, no fast-forwarding needed.

Frat Party Bro GIF by Arrow Video

In this edition:

  • πŸ’° TIKTOK'S GOLD RUSH... Affiliate Prospectors Wanted!

  • 🧠 SCROLLING SCHOLARS... TikTok creators, the new Ivy League?

  • πŸ“Š METRICS GONE WILD... TikTok's new performance enhancing drugs

  • πŸ•·οΈ TIKTOK'S WEB MONSTER... Eating the internet for breakfast?

Let’s get started..... 

πŸ’° TIKTOK'S GOLD RUSH

Affiliate Prospectors Wanted!

tune in come on GIF by Discovery Europe

Wake up, Amazon sellers! Your TikTok Shop affiliate army awaits.

Forget playing nice – we're talking guerrilla tactics your rivals are already using.

Hunt affiliates with 1k+ views and proven sales. One high-GMV affiliate trumps 10 pretty faces. Seduce them with ego strokes and ad-boosted promises.

Email is your secret weapon:

  • Build that list like your business depends on it.

  • Cold outreach separates the pros from the posers.

Hook 'em with free samples, keep 'em with competitor takedowns. Get affiliates to trash-talk your rivals – it's dirty, but it works.

You're either disrupting or being disrupted.

Choose your path: play it safe or go full TikTok warrior.

Time to make some noise. Your move. πŸ‘Š

🧠 SCROLLING SCHOLARS

TikTok creators, the new Ivy League?

Season 6 Knowledge GIF by Friends

TikTok is becoming America's go-to news source, but with a twist.

Forget stuffy journalists. TikTokers are getting their news fix from influencers and creators. We're talking a whopping 46% following mid-tier influencers, while traditional media barely scrapes 1%.

Why? Because TikTok's serving news as a side dish to the main course of viral dances and cat videos. It's like getting your vegetables hidden in a smoothie – you don't even know you're consuming it.

But here's the kicker: 52% of TikTok users now rely on it for news. That's up from 22% in 2020.

So, what's the big deal? Well, when Mr. Beast has 70 times more followers than CNN, you've got to wonder who's really shaping public opinion……

Welcome to the wild west of news, folks. Saddle up and enjoy the ride! 🀠

πŸ“Š METRICS GONE WILD

TikTok's new performance enhancing drugs

Spring Break Marketing GIF by Similarweb

TikTok is dropping new ad tools that'll make your ROI do the cha-cha slide.

Meet Smart+, the AI wingman for your ad campaigns. It's like having a marketing genius in your pocket, automating everything from targeting to creative selection. Ray-Ban's already seeing a 50% drop in cost per acquisition – talk about rose-colored glasses!

But wait, there's more! GMV Max is here to turns your TikTok Shop into a money-printing machine. It's slashing campaign setup time in half and boosting sales by 30%. Cha-ching! πŸ’°

Think TikTok can't measure up? Think again, buttercup. Their new Conversion Lift Studies are exposing the platform's hidden superpowers. Turns out, TikTok's driving 73% more conversions than you thought.

Time to stop scrolling and start selling.

πŸ•·οΈ TIKTOK'S WEB MONSTER

Eating the internet for breakfast?

Cookie Monster Internet GIF by CBC

ByteDance just unleashed Bytespider, a data-hungry bot that's eating the internet for breakfast. It's scraping 25 times faster than OpenAI's bot.

Why the digital buffet? TikTok's cooking up an AI storm. They're not just playing catch-up; they're aiming to leapfrog the competition.

Imagine TikTok with a supercharged search function. Google, you might want to watch your back. TikTok's coming for that sweet, sweet ad revenue.

This isn't just another tech upgrade. It's TikTok declaring war on the AI frontier. The battle for your eyeballs (and data) is on, folks!

TikTok already has the most effective AI ad format….. GMV Max ads.

Ready or not, TikTok's AI revolution is coming.

Time to dance... or get out of the way! πŸ’ƒπŸ€–

That's it for this week πŸ‘Š

But I need to ask a favour...

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Thanks for reading.

- Paul

PS.... What if I told you we are building a network of TikTok Shop agencies?We manage them…. you profit! Send me an email if interested

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