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- Newsletter #80: Mind-Reading Ads
Newsletter #80: Mind-Reading Ads

Reading Time: 2 min
Readability: Grade 2 (I'm basically Shakespeare, if he wrote in emojis)
The weekly newsletter that's more satisfying than popping bubble wrap... Each click brings a burst of e-commerce joy!

In this edition:
🧠 MIND-READING ADS?... TikTok's psychic search update
🦶 BEZOS BOOTCAMP... TikTok's "Prime" education
💰 Q4 TIKTOK FEVER... Catch it before your profits sneeze
Let’s get started.....
🧠 MIND-READING ADS?
TikTok's psychic search update

TikTok's just dropped a bomb on the ad game! 🚀 They're beefing up their Search Ads, and it's time to pay attention.
Here's the deal: 57% of TikTokers are searching in-app, with 23% diving in within 30 seconds of opening.
The new update? Keyword targeting. Now you can cherry-pick exactly where your ads show up. It's like Google Ads had a baby with TikTok's addictive algorithm.

A whopping 57% of users are leveraging the search feature, with 23% diving in within half a minute of opening the app.
Here's the game-changer: brands combining Search Ads with In-Feed Ads are seeing a 20% lift in conversions. That's not just an incremental gain - it's a potential paradigm shift for your marketing strategy.
But TikTok isn't stopping there. They're offering AI-powered keyword recommendations, essentially handing you a roadmap to ad success.

It's time to recognise TikTok for what it's becoming:
A powerhouse for product discovery……. a conversion machine.
🦶 BEZOS BOOTCAMP
TikTok's "Prime" education

TikTok Shop's party is shifting gears, and it's time to adapt or get left behind.
Remember the Amazon gold rush? Well, TikTok's following suit, tightening the reins on affiliate outreach.
We're looking at a 75% cut in oureach for sellers in the $1,500-$2,000 range. That's not a haircut; it's a scalping 🤬 .
But here's the kicker: this isn't the end. It's the beginning of a new era. The days of being a one-man band on TikTok Shop are over.
Here's the bottom line: TikTok Shop is growing up, and fast. It's time to level up your game. You need an affiliate manager and a full outreach team to stay competitive. Remember, restrictions breed creativity. It's time to get those synapses firing.
Don't let these changes catch you off guard. Stay ahead of the curve, because in this game, second place might as well be last. The wild west is getting tamed, but for the savvy seller, there's still gold in them hills.
💰 Q4 TIKTOK FEVER
Catch it before your profits sneeze

TikTok Shop is about to flip your Q4 on its head…… you need to pay attention.
Last Q4, TikTok Shop sellers saw a mind-blowing 400% increase in sales compared to Q3. That's not a typo - it's a wake-up call. While you were duking it out on Amazon, TikTok Shop merchants were feasting like kings.
Here's the kicker: TikTok Shop's average conversion rate during Black Friday was 5.2% - more than double Amazon's 2.1%. If that doesn't make you sit up and take notice, you might as well close up shop now.
But it's not just about numbers. TikTok Shop is the impulse buy paradise, with users spending an average of 95 minutes per day on the app. That's 95 minutes of potential buying time, and it's tapping into the Gen Z goldmine - a generation with $360 billion in spending power.
The bottom line? TikTok Shop isn't just entering the Q4 game - it's flipping the whole damn table. You can sit on the sidelines and watch, or you can get in the game and potentially triple your Q4 revenue.
Your move, Amazon seller. The future of e-commerce is happening now, with or without you.
That's it for this week 👊
But I need to ask a favour...
What did you think of today's newsletter? |
Thanks for reading.
- Paul
PS.... If you want to get started on TikTok Shop or curious about how to use it for your Amazon sales….. let’s chat 👊
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