Newsletter #65: TikTok is closing in on Amazon

| Brief Builder | Case Studies | DO NOT CLICK |

_{Reading Time: 4 min}

_{Readability: Grade 2 (It’s like reading with training wheels)}

The weekly newsletter that’s more satisfying than blocking your ex on social media...

In this edition:

• 🛍️ SHOPPING SHIFT... TikTok is closing in on on Amazon!

• ⚓ TIKTOK ANCHORS….. The solution every Amazon seller needs

• 🫂 MY TIKTOK SHOP COMMUNITY…… You want in?

Let’s get started..... 

🛍️ SHOPPING SHIFT

TikTok is closing in on to Amazon!

It’s real….. TikTok is closing in on Amazon 🚀 .

Even with the supposed ban, TikTok is still crushing it.

When it comes to ‘repeat customers’….. 27% of TikTok Shop buyers return within 5 months…. Amazon is at 36%.

TikTok has recently partnered with Shopify in the UK, which is a big deal as now any Shopify website can seamlessly connect their store with TikTok.

Like I said…. TikTok is hear to stay and Amazon should be worried….

Even if you don’t plan to sell on TikTok Shop….. DO IT!

Simply list your products to claim that ‘eCommerce real estate’

⚓ TIKTOK ANCHORS

The solution every Amazon seller needs

What is the biggest problem with TikTok for Amazon sellers?

You cannot use links on TikTok posts…. you can use the ‘link in bio’ but you only get one link and its not ideal.

TikTok released Anchors a few weeks ago and my team is testing it….

⚠️ SPOILER ALERT ⚠️: YOUR AMAZON BRAND NEEDS IT

It allows you to add your links to organic and paid posts by adding a link to the comment section:

We tested it out:

And the reporting is incredible, shows organic and sponsored traffic:

This was just a ‘test’….. didn’t use Attribution Links, Deep links or big influencers.

Will be scaling this strategy for all our Amazon clients 🚀.

More results to come 👊

If you would like us to do it for your brand….. let’s chat

🫂 MY TIKTOK SHOP COMMUNITY

You want in?

I am ‘all in’ on TikTok and TikTok Shop (which is kinda scary after being a 10+ year Amazon seller 🫣).

I think every seller should be focussed on TikTok right now.

And in typical Amazon fashion….. tons of guru’s have popped up 🤬.

This won’t just be any community:

• Sharing all my case studies and strategies

• The new TikTok influencer platform I am launching

• How we contacted 20,000 affiliates over the past 3 weeks

• Database of all the influencers and affiliates we use

• Even hired a TikTok expert as the community manager

• Tons of other assets you never knew you needed 👊

Watch out for the announcement next week 🚀 

That's it for this week 👊

But I need to ask a favour...

Thanks for reading.

- Paul

PS.... YES, it will be a PAID community and YES, it will be cheap….. at least at the start 😉