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Newsletter #49: The most important day of the year

Reading Time: 3 min XXXXXXXXXXXXXXXXXXXXXXX This Week’s Ad Spend: $2,456 Readability: Grade 3 (It's like the teacher who understands you’re too busy gaming to read.)

The weekly newsletter that’s smoother than a 'Smooth Criminal' moonwalk... Our content glides effortlessly into your inbox

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In this edition:

  • 📈 AMAZON BOOST... TikTok Ads: Your Secret Sales Weapon

  • 🎁 GEN Z UNWRAPPED... What They're Buying This Holiday Season

  • 👥 TEAMWORK = DREAM WORK... Our Influencers Outreach

  • 🔥 TIKTOK - TO - AMAZON….. Your Black Friday is Covered 🛍️

Let’s get started.... 


TikTok Ads: Your Secret Sales Weapon

Winning Shopping Spree GIF by Amazon

The goal of the case study was simple:

What happens when we ‘flood’ an Amazon listing with TikTok Traffic (paid ads)?

Spoiler Alert: IT WORKS 🚀 

No one is running TikTok Ads to their Amazon listings…..no one 😞.

I speak to dozens of agencies every week and it’s always the same:

We focus on Amazon PPC…. ‘cos we are the experts

Thinks every Amazon seller/agency - If we are all experts, then no one is an expert…….

And right now, TikTok is a Blue Ocean.

Our average TikTok Campaign has a CPC around $0.05 - $0.10…. our listings receive a few thousand clicks per day.

And external traffic will not decrease your sales…. if it did, we wouldn’t exist.

Make sure to read that case study and once you have….

I need you to explain to me WHY you aren’t running any TikTok Ads?


What They're Buying This Holiday Season

Excited Holiday GIF by Coach

EVERY brand should be focussed on Gen Z and Millennials

Because they are the customers you need:

  • 13% of Gen Zers select TikTok as the most trustworthy social platform

  • 75% of respondents reporting purchasing products based on influencer recommendations.

  • 74% of Gen Z CPG shoppers consider the values and beliefs of brands crucial in their purchasing decisions.

  • 54% of Gen Z are willing to pay a 10% premium for sustainable products

  • Sustainability is paramount for 75% of Gen Z consumers, often outweighing brand names when making purchasing decisions.


Get influencers to talk about how your products are great for the environment and you will have a best seller 🚀.

What if your products are not great for the environment?


Our Influencer Outreach

You need to up your influencer game……

With the rise of influencers. it’s not about your sales…. it’s about the clout your brand brings. I.E. how many people are talking about your brand.

My team reaches out to 100 influencers per week per product and now we are going to increase it to a few thousand per week.

We are using these lists for TikTok Shop and TikTok-to-Amazon campaigns.

Brands can’t compete with us because:

  • When we launch we have at least 100 influencers ready to buy the product (we even aim for SFB + reviews…. very naughty 😈)

  • Each post generates organic traffic and then we boost it with TikTok Ads.

  • It looks like the brands are going viral….. but just a result of the TikTok ads

If you have a list of engaged influencers….. then you create the narrative 👊

You can use these influencers to boost your sales and even use them to create a ‘smear’ campaign against your competitors (it’s ugly…. but eCommerce is a war and we have the war scars to prove it).

A list of influencers that promote your brand is THE MOST VALUABLE ASSET in eCommerce and it will only increase…….

If you are not reaching out to influencers on a weekly basis, then your brand will go the same route as the Amazon Aggregators…. (you know what I mean 😞)


Your Black Friday is Covered 🛍️

Miss No GIF by ConEquip Parts

5 clients…. that’s it and no more….

We have less than a month and the biggest shopping period of the year is upon us:

  • Nearly 70% of users are expected to make a Black Friday purchase.

  • Black Friday/Cyber Monday is the “#1 most shopped time by TikTok users”

  • 80% of users who bought something on Black Friday last year said TikTok played a role in their purchase decision.

We know TikTok is a massive for Black Friday & Cyber Monday (BFCM) and 99% of Amazon sellers do not have a TikTok strategy….. big mistake 😞

We have your solution:

  • We will create some influencer content for BFCM

    • Content that is focussed on your Amazon products

  • Then boost it with TikTok Ads

    • TikTok Ads are a fraction compared to Amazon PPC

What’s required:

  • Sign up on Monday when the page is live (expect it to be at least $2K).

  • We do everything: TikTok research, Create the brief, Influencer research, collaboration….. my team does it all. You don’t have to lift a finger.

But we don’t have time… the offer will be live for only a few days or until we have 5 signups.

It’s a big deal 👊

Watch your emails on Monday

That's it for this week 👊

But I need to ask a favour...

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Thanks for reading.

- Paul

PS.... If you want to be shortlisted for our Black Friday Cyber Monday campaigns, just shoot me an email and you will be top of the list 🚀 

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