Newsletter #39: The FREE Edition

| Brief Builder | Case Studies | TikTok Mastery | Chat With Us

_{Reading Time: 3 min XXXXXXReadability: Grade 3 (was that my ‘year’?…..}🤔)

The weekly newsletter more stable than your MySpace Top 8... we won't make you choose favourites.

In this edition:

• 📖 Amazon TikTok Case Study.... Everything you need to know

• 🆓 My TikTok Course is now FREE .... now you have no excuse

• 😱 Text posts on TikTok.... How would you use this?

Let’s get started…..

 📖 Amazon TikTok Case Study

Everything you need to know

So I get this question a lot…..

“Does my Amazon Brand need TikTok?”

It’s the second most common question I get asked*

So I took a bunch of brands that my team had created content and their TikTok ad campaigns and analysed the long term performance across two metrics:

• Sales: Were the Amazon sales increasing?

• Search: Are more people searching for the brand as a result of the TikTok Ads

To date….. I would assume my case studies and this most recent one are the only case studies demonstrating TikTok and Amazon traffic (I assume this as not many brands are pushing TikTok…. it’s still a blue ocean).

Let me know your thoughts and love any feedback 👊

_{* The question I get asked the most is “Paul, have you done the dishes?”… I probably haven’t} 😞

🆓 My TikTok Course is now FREE 

Now you have no excuse

My goal has never changed….

Because we all know PPC is a race to the bottom…. today is the cheapest it ever will be going forward… I miss the days of penny clicks (just a few years ago…. I am not that old 👊).

Increasing sales on Amazon from external traffic is a super power…. one that we all want.

But TikTok is not a quick answer…. but a long term solution.

‘Cos once you have TikTok cracked…. it opens other opportunities (do you know how many people are crushing it on TikTok Shop).

Everything I offer in our services is covered in our course (I use it to train new employees).

Every few months I update the videos based on our latest strategies…..

And I am making it FREE for you…. just you 👊

Will be giving you access within the next few days… look out for the announcement

😱 Text posts on TikTok

How would you use this?

TikTok just released text only posts:

It allows you to create text only posts with music in the background.

I am not sold on it……

Think of someone trying too hard on a Powerpoint presentation…. that’s what its like (I am talking to you Marv 👊).

How I would use this for my Amazon Brand:

• Attention is better than sales… it really is because the more attention you have, the more of a demand you can create.

• TikTok is exactly the same….. it doesn’t matter what content is published as long as content is published!

• Create content around the instructions of your product, recipe instructions, baking instructions, toy assembly (I need this)….. anything as long as its published

• It’s the law of averages…. keep it up long term and it builds a ‘snowball effect’

This is purely another variation of content……

With the growth of TikTok….. this may die out or become a major trend…

No way of knowing other than testing it out 🚀 

That's it for this week 👊

But I need to ask a favour...

I want to feature your comments on the new site……

Thanks for reading.

- Paul

PS.... Here are the previous editions if you want to catch up