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š [CASE STUDY] The TikTok Effect: Decoding the Influence on Amazon Products
So I get this question all the timeā¦..
Can TikTok increase my Amazon sales?

This case study is going to answer thatā¦.
Spoiler Alert: You WANT NEED TikTok š
TL;DR
TikTok can increase Amazon salesā¦.. but the sales impact may be delayed
Tracking sales is tough as a number of TikTok users will not click on the ad but search on Amazon as default. This increases the Branded Search on Amazon
The longer the better š ā¦ā¦ The best results come from long term campaigns, not short term traffic boosts
Below are 6 products I am using for this case study. My team personally created their TikTok content and Ad campaigns.
I chose these 6 products as they give a long term view of the effectiveness of TikTok campaigns.
I am basing this off 2 metrics:
Sales Impactā¦ Did the TikTok traffic increase sales?
Search Volumeā¦. were more people searching for the brand on Amazon as a result of TikTok.
I am using Helium10 for all the tracking.
Product 1:
Niche: Supplement
No sales history as Helium10 could not report it
Branded Search:
TikTok Ads and content were run for around 6 weeks
The Brand search volume increased when TikTok Ads were run

Product 2:
Niche: Clothing
Highly seasonal product and flooding it with TikTok traffic made almost no difference
Branded Search:
Even though the brand was out of season, we do see an increase to branded search after the TikTok campaigns completed

Sales Impact:
Hardly any difference as a result of its seasonality
Had we tested coupons or discounts, we likely would have had a sales impact

Product 3:
Niche: Pets
Sales Impact:
Their best sales period was during TikTok Ads

Branded Search:
Once the TikTok Ads stopped, search for the brand slowly diminished

Product 4:
Niche: Haircare
No data for the Branded Searchā¦ Helium10 could not track it
Sales Impact:
This is a ādudā productā¦.. the listing is not optimised and makes around 1-2 sales per month
So we decided to flood it with TikTok trafficā¦.. you can see that the sales doubledā¦. still not great though but demonstrates that it can work

Product 5:
Niche: Fitness products
Branded Search:
Search for the brand diminished once TikTok ads stopped

Sales Impact:
We had been running this campaign for around 6 months and referenced it in the earlier case studies
Once TikTok ads had kicked in it was doubling the Amazon sales

Product 6:
Niche: Fitness equipment
Sales Impact:
Sales diminished once TikTok Ads stopped

Branded Search:
Search for the brand diminished once the ads stopped

Conclusion

TikTok works but its important to play the long term gameā¦.
Donāt expect results immediatelyā¦.. but continue and you will build the āsnowball effectā.
Amazon sellers are spoiltā¦. we want immediate gratificationā¦..
But TikTok is not a quick solution, a long term plan that can launch your brand to new channels (do you know how many people are crushing it on TikTok Shop?).
Donāt waste timeā¦.. get started now before the TikTok goes the same way as Amazon PPC š¤¬
If you want your own TikTok campaign done for youā¦. letās chat š
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