Newsletter #14: New, news and more news

The weekly newsletter some refer to as "my precious" (Guess who has been binge watching the new Lord of the Rings)

So we are changing things up..... 

'Cos no one wants to get a strategy-rich email on a Friday (it's like getting homework on a Friday... only tyrants do that and teachers... there is a difference?) 

So....

Every Friday - A breakdown of everything you need to know... through the power of memes 👊

Every Monday - All the strategies you need to blow up your sales using TikTok

So let's get started with the power of memes..... 'cos lets be honest, who has the time to read....

Are you not on TikTok yet?

Look at these facts and think about that again....

TikTok's turnover in Europe surged almost six-fold in 2021 

How this helps you:

• More access to new customers

• Could it help Brexit? I doubt it 🤬

TikTok Launched a BeReal clone called TikTok Now

How this helps you:

• It doesn't.... but at least you know TikTok is willing to copy and beat any other platform

Gen Z spends the most on miscellaneous expenditures, making them a viable category for “cool,” non-essential items

How this helps you:

• Use this to get those impulsive buys

• 'cos they ave free money (AKA: mom & dad).....we were all thinking it....

How TikTok Tracks You Across the Web, Even If You Don’t Use the App

How this helps you:

• TikTok is still the "Wild West" but not for long... Use it before it changes (remember rebates, SFB?... every platform bends the rules)

TikTok held its spot as the highest grossing app in Q3 2022.

How this helps you:

• Imagine if you were on Instagram before it blew up.... that's TikTok right now

• It will never be easier on TikTok than it is right now ⏰

TikTok says their fake account removal increased 61% during Q2… a staggering 33.6M accounts. Their removal rate has swelled 2,000% over the last 12 months. 

How this helps you:

• TikTok is doing their best to keep the platform 'clean'

• They are aware of the problem unlike the Twitter/Elon Musk fiasco... 'cos bots on Twitter are a major problem

TikTok has increased video description character limit to 2,200 characters

How this helps you:

• This is huge for SEO purposes.... more text means more data for the search engines

That's it for this week 👊

But I need to ask a favour... 

Thanks for reading.

- Paul

PS... Wanna make this your best Q4 to date..... just reply to this email and let's chat 👊

PPS.... Here are the previous editions if you want to catch up

PPPS..... If you REALLY enjoyed this.... share the love 💞