Welcome to Rankster 👊
The weekly newsletter that skips the BFCM hype….
and focuses on what actually matters for your business
Reading Time: 3 min
Readability: Grade 2 (because Black Friday is stressful enough)
DEEP DIVE
It’s BLACK FRIDAY
Let’s get real……
I'm not going to waste your time with a long-winded email because I know you're in the trenches dealing with the chaos.
But I need to say something:
2026 is going to be YOUR year on TikTok Shop.
Right now, your feed is probably flooded with BFCM success stories. Screenshots of massive revenue numbers. Everyone bragging about their "record-breaking" sales.
Here's what nobody's telling you:
Black Friday numbers are purely vanity metrics.
Big, impressive revenue screenshots - but leave out the actual profit numbers.
Revenue doesn't pay your bills. Profit does.
And if you're like most sellers I talk to, you're probably looking at your own numbers thinking, "Great, I did $50K in sales and made $3K profit after samples, ad spend, and agency fees."
That's why I want to make 2026 different for you.
My focus: Lower costs. More sales. Better margins.
That means:
Fewer samples going to creators who underperform.
Lower agency fees (or performance guarantees that actually protect you)
Smarter strategies that don't require you to light money on fire
Speaking of which...
We've built a suite of free tools specifically designed to help you get ahead on TikTok Shop without spending a fortune:
TikTok Shop Profit & Loss Calculator - Stop guessing at your margins. Know exactly what you're making (or losing) on every sale.
TikTok Shop Keyword Research Tool - Find the exact keywords your customers are searching for. Optimize your listings like a pro.
TikTok Shop Listing Optimizer - Get your product pages dialed in so they actually convert traffic into sales.
TikTok Shop Product Validator - Validate your product ideas before you invest thousands into inventory and marketing.
All free. All designed to save you money while making you more.
And if you're serious about 2026...
Our TikTok Shop AI Growth Kit course is 80% OFF for Black Friday - and includes a private 1:1 session with me.
This isn't some generic course with outdated tactics. It's the exact 5-Pillar System we use to manage seven-figure brands on TikTok Shop.
Affiliates. GMV Ads. Promotions. Hero Program. CRM.
The whole framework, step by step, with real examples and real results.
Plus you get direct access to me for a private strategy call where we'll map out your 2026 game plan together.
Before you go, I want to show you something:
That's a few of one of our client accounts during this Black Friday period…… this data is delayed and the period is far from over……
Notice what you're NOT seeing? I'm not bragging about revenue without context because I know the P&L and what these sales figure really mean.
That's the difference between vanity metrics and actual business results.
And that's what I want to help you build in 2026.
Enjoy your Black Friday. Don't stress about the noise.
When you're ready to make 2026 your best year on TikTok Shop, let’s chat.
That's it for this week 👊
But I need to ask a favour...
What did you think of today's newsletter?
- Paul 👊
P.P.S….. Share this email and get our 10K TikTok Shop Affiliate Database