How to get your Brand Name to appear in Brand Analytics

Why is this important?

• Brand Analytics is the data customer's are typing into the Amazon Search bar

• If they are searching for your product, they will generally start with your brand name.

• The more people search for your brand.... the better 🚀

• A good portion of TikTok users will not click on an ad, but rather search for the product themselves.

Use TikTok to manipulate Brand Analytics:

1. Create an engaging video

2. Boost it with TikTok Ads

3. Tell the audience how to find the product on Amazon (ie. What keywords to use to find your product.... best option is Brand Name + Keyword)

4. Watch those specific keywords rise in Brand Analytics

   1. Make occur in a few days or a few weeks... depends on your ad spend

Don't believe me?

Look at this screenshot below:

1. Before TikTok Ads, no mention of the brand on Brand Analytics

2. Content was posted and boosted with TikTok Ads

3. A week later the brand name is now appearing in Brand Analytics

What next?

• Bid on those keywords in your PPC campaigns

  • TikTok users have taken action by actively searching for your product.

  • Target them with PPC to avoid your competitors benefitting.

Do you want to run a TikTok campaign?

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