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Welcome to Rankster 👊
The weekly newsletter that's got more strategies than a Karen has complaints
In today’s issue:
🔥 Deep Dive: Followers DO Equal Sales
Shopping Trends for July
New TikTok Goal: Turn Every Search Into Shopping
🔽 Let’s get started
BEST LINKS
What Caught My Eye This Week
🚀 Seller News….. News you need to know
DEEP DIVE
Followers DO Equal Sales
I was a non-believer……
TikTok just rolled out a feature that changes everything.
Well, technically it's been there for months. But TikTok is finally putting their marketing muscle behind it.
And 99% of sellers still have no clue it exists.
They're about to be proven wrong. Dead wrong.
Last week I was digging through TikTok Shop analytics (yeah, I'm that nerdy) when I noticed something weird. There was this whole customer management section that looked... different. More sophisticated.
Turns out TikTok has been quietly building a full customer CRM system inside TikTok Shop. And now they're finally pushing sellers to use it.
Here's the thing though...
This isn't just basic analytics. TikTok went full Amazon mode and built a system that tracks your customers like Prime members.
Check this out:
Look at these numbers for a second:
2,924 customers generating $82,196 in revenue
Only 996 followers
14.06% repeat customer rate (up 68%!)
TikTok is literally breaking down your audience like Amazon breaks down Prime members. New customers vs. repeat buyers. Active followers vs. inactive ones. Revenue per segment.
But then I kept digging and found the real goldmine...
Look at this breakdown:
Followers GMV: $18.68 (only 1 purchasing follower)
Non-followers GMV: $82,177.83 (2,923 purchasing non-followers)
Follow-to-purchase rate: 0.10%
Wait, what?
Most brands would look at this and think "See? Followers don't matter!"
Wrong. This is actually showing you the BIGGEST opportunity on TikTok.
I always found Followers to be a vanity metric….. we could never see the sales impact directly from your followers.
Now you can.
This is a massive opportunity. This other brand gets it:
Almost $15K from their Followers
Here's what smart brands are realising:
Your follower count isn't just a vanity metric - it's an untapped sales stream waiting to be activated.
Those followers who haven't bought yet? They're not dead weight. They're warm leads that TikTok has already segmented for you.
And here's the kicker...
TikTok didn't just give you basic analytics. They went full stalker mode and automatically segmented your entire customer base for you:
9,171 potential customers (people who favorited your stuff)
5,637 recent customers (bought in last 90 days)
518 repeat customers (came back for more)
12,282 lapsed customers (haven't bought in a year)
404 new followers (fresh leads)
105 existing active followers (your engaged audience)
Every single segment has a "Create plan" button that sets up automated DM campaigns.
This isn't email marketing. This is direct message marketing to segmented audiences.
Here's what this means for your business:
Instead of treating followers like a meaningless number, start treating them like what they actually are: a pre-qualified sales pipeline.
If you could get 10% of your followers to convert (instead of 0.10%), you'd add another $2,500+ in revenue.
Scale that up to 10,000 followers with proper nurturing, and you're looking at $25,000+ in additional revenue from people who are already interested in your brand.
While everyone else is chasing viral videos for one-time sales...
Smart sellers are building follower armies that convert on autopilot through TikTok's automated messaging system.
Here's how to flip the script:
Hit "Create plan" on your follower segments
Use TikTok's pre-built messaging templates
Set up nurture sequences for new followers
Watch your follow-to-purchase rate explode
I used to think growing TikTok followers was vanity metric. Now? It's one of the most underrated sales strategies on the platform.
Your move 👊.
That's it for this week 👊
But I need to ask a favour...
What did you think of today's newsletter?
Thanks for reading.
- Paul
P.S. - Ever wondered about the TikTok Keyword Search Volume? We have a solution coming your way
P.P.S. - I was collating some client stats…. check this out (based on the past 3 months):
🎯 $89K+ monthly GMV increases through Hero Program optimization
🎯 19,888 affiliate networks driving 91% of total sales
🎯 316% promotional growth surges through strategic campaigns
🎯 4.68 ROI advertising performance with automated optimization
🎯 50%+ customer retention vs. 9.60% industry average
Total System Impact: Clients achieving $200K-$600K+ combined performance across all channels with systematic, repeatable processes that scale.
10 clients…. that is our monthly quota….. we have 2 open spaces…. Book a call if you are interested