Welcome to Rankster 👊
Your TikTok Shop wingman who actually knows what they're doing…..unlike that friend who said "just post and pray."
Reading Time: 3 min
Readability: Grade 2 (My 7 year old proof read this for me)
ICYMI
In Case You Missed It…..
🚀 Seller News….. News you need to know
DEEP DIVE
Amazon is copying TikTok Shop
Good!
We all know how Amazon likes to ‘copy’ (ask any private label seller)…… and this time they have copied the TikTok Shop model.
Take a look at the new Creator Connections:
TikTok Shop proved the model:
Creators make content → brands make sales from the content -> Brands use ads to boost the content.
It’s a closed loop that compounds.
It’s genius….. turn affiliates into your sales army, then boost the converting content with ads.
So Amazon just copied TikTok Shop in Creator Connections:
Pay Amazon Affiliates for content → get revisions → use the content in Sponsored Brands (ads) for 90 days.
What TikTok did first
From post to purchase in one flow
Easy licensing to turn posts into ads
Fast testing based on real results
Creators make content, ads boost the winners
It’s a win-win strategy (Brands get sales and affiliates get commission)
What Amazon is now mirroring
Find creators and send briefs
Clear deliverables with set prices
Content gets approved, then lands in your Asset Library
Ad rights last 90 days, extend if it’s working
Translation: Amazon watched TikTok Shop blur the line between “affiliate” and “ad creative,” then built the same.
Where Amazon still misses the landing
90 days timeline for licensing and ads is narrow by default
Access is currently invite‑only
But this is Social Media and Amazon have never gotten it right….. Remember Amazon Posts?
How this will effect you?
In tomorrow’s e‑commerce world, you will need both: Amazon affiliates AND TikTok Shop affiliates.
Staff your program with creators who can move product on Amazon and on TikTok Shop.
🏅 The gold standard: an affiliate who can perform on both, driving sales inside TikTok Shop and Amazon. That affiliate is worth their weight in gold.
Bottom line
TikTok Shop wrote the modern commerce playbook.
Amazon adopted it.
If you’ve been running affiliate outreach on TikTok, you’re already trained for this. Port the system, not just the content.
The feed will tell you what to scale. Ship fast, boost the winners, and let the compounding do its job.
The first brands to recruit Amazon AND TikTok Shop affiliates will be miles ahead of the rest!
That's it for this week 👊
But I need to ask a favour...
What did you think of today's newsletter?
Thanks for reading.
- Paul
PS…. We are dropping 3 new TikTok Shop software tools next week!!!
PPS….. Share this email and get our 10K TikTok Shop Affiliate Database