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Newsletter #89: TikTok Dies, Microsoft Buys & Instagram Flies!

Reading Time: 3 min

Readability: Grade 2 (My autocorrect just quit)

The weekly newsletter more authentic than those "limited stock" countdown timers... our urgency isn't fake ⏳

Nick Jonas Wow GIF by Jonas Brothers

In this edition:

  • 💃 INSTAGRAM READY.... Dancing on TikTok's Grave?

  • 📨 NEWSLETTER OR NOTHING.... Saving Amazon Brands!

  • 🎭 TRUMP PLAYS MATCHMAKER.... Microsoft Hearts TikTok?

  • ⚡ CRASH AND EARN.... TikTok's Ban Was a Profitable Disaster!

Let’s get started.....

💃 INSTAGRAM READY

Dancing on TikTok's Grave?

grave GIF

Guess who's got their fork ready? Instagram's about to eat GOOD 🍽️

Instagram and Snapchat users are already two-timing with TikTok. If TikTok gets the boot, these platforms are gonna explode faster than my daughter's phone bill 📱

Snapchat's looking at a mind-blowing 89% growth, while Instagram's ready to jump 40%. Even grandpa Facebook's getting a piece of the action 💰

The REAL money move?

  • Meta's about to swallow most of TikTok's ad dollars like a hungry hippo.

  • We're talking billions flowing straight into Zuck's pocket while YouTube and Snapchat fight for the scraps 🦛

Think Pinterest and Twitter (X) are getting anything? Maybe enough for a coffee run... they're splitting about 1% of the pie between them ☕

The ban is not over yet….. but its interesting to see how the big platforms are waiting for it……

📨 NEWSLETTER OR NOTHING

Saving Amazon Brands!

Hustle Grinding GIF by RNSM

🚀 The Next Big Thing for Amazon Sellers

Platform changes killed two of my businesses overnight. Amazon destroyed my launch agency. Facebook obliterated my SaaS company.

Then TikTok almost became victim #3….. but I learned my lesson. Never build on borrowed land again.

💡 The Secret Weapon? Newsletters.

Every $1 you spend on newsletters brings back $42. But only if you do it right….. and trust me, we do it right (I even hired a newsletter coach…. not cheap).

🎯 Why This Hits Different

Your competitors are still playing checkers on Amazon. We're playing chess….. building an army of loyal customers who see your brand as their trusted advisor.

Prime members convert at 74%. Our newsletters average 50% open rates. Do the math 🤑

🔥 The Double-Dip Money Hack

Every sale through your newsletter uses your Amazon Attribution link AND your affiliate link (completely within TOS if done right). That's 15% straight back into your pocket.

💰 The Empire Builder

Start with one newsletter. Then another. Each becomes a sales channel you actually own….. your Media Empire where YOU control the customer data.

⚡ Here's The Deal

We're only taking 3 brands at founder pricing. When these spots are gone, they're gone (and trust me, they will go fast).

🎭 What You Get

Weekly newsletters that convert. Expert content that positions your brand as the authority. Strategic product mentions that feel natural, not salesy.

Think of it as building a moat around your Amazon brand….. one that no platform change can destroy.

🎭 TRUMP PLAYS MATCHMAKER

Microsoft Hearts TikTok?

Bachelor In Paradise Love GIF by WE tv

Trump just dropped a bomb...... Microsoft is eyeing TikTok for a potential buyout. The same Microsoft that tried to buy TikTok in 2020 (spoiler alert: it didn't work out).

Here's what's really going down 👀

TikTok has until April to find a US buyer (thanks to Trump's 75-day extension). With 170 million US users at stake, this isn't just another tech deal...... it's the deal of the decade.

The Plot Thickens 🍿

Microsoft isn't alone in this race. Elon Musk got an open invitation from Trump, and even AI startup Perplexity AI wants a piece of the action...... it's turning into a Silicon Valley soap opera.

What This Means For You 💰

Keep running your TikTok Shop campaigns. Nothing changes today, tomorrow, or next week. The platform is too valuable to disappear.

🥷 Ninja Tip: While your competition panics and pulls back, double down. History shows that moments of uncertainty create the biggest opportunities.

The Bottom Line 👊

TikTok isn't going anywhere...... it's just getting an American makeover. Keep building your empire while others run scared.

⚡ CRASH AND EARN

TikTok's Ban Was a Profitable Disaster!

Processing Wow GIF by Bounce

TikTok Shop's "Death Weekend" Made Everyone Rich 🤑

Remember when your mom said "you don't know what you've got till it's gone"? TikTok Shop users took that personally 💸

The numbers are insane.... $32 MILLION in sales the day after the outage. That's a $5M jump from the previous week. While Amazon sellers were sleeping, TikTok Shop sellers were feasting 👑

Here's the kicker: The two weeks before the "shutdown" saw sales EXPLODE. We're talking $200M in a single week... that's a 44% increase over 2024's weekly average. One day hit $43M in sales!

🤯 Why This Actually Matters

Sellers panicked and prepped for doomsday... but their customers said "hold my wallet" and went on a shopping spree instead.

The "TikTok Ban" turned into the best promo campaign nobody planned. FOMO is one hell of a drug 💊

🔥 The Real Story Nobody's Talking About

TikTok Shop creators are making bank because the platform makes buying stupid easy. No fancy funnels. No complex sequences. Just content + buy button = 💰

One creator added staff because of TikTok Shop revenue. Try doing that with your Amazon FBA business right now 😉

That's it for this week 👊

But I need to ask a favour...

How was today's read?

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Thanks for reading.

- Paul

PS.... ‘Newsletters for Amazon Sellers’ is my new strategy to build a Media Empire around your brand. In 2 years time it will be the #1 strategy for sellers….. Do you want to get ahead? Let’s chat 👊

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