Newsletter #66: Affiliates and the ban

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_{Readability: Grade 3 (We were told to dream big, but they forgot to mention the bills} 😭₎

The weekly newsletter that’s more effective than the TikTok ban……

In this edition:

• 🚫 TIKTOK BAN LOOMS... Will It Finally Drop?

• 💣 SALES EXPLOSION... Thanks to TikTok Shop Affiliates!

• 🛑 STOP & FIX... TikTok Shop's Affiliate Outreach Issues!

• 🥊 ADS FACE-OFF... TikTok Shop vs. TikTok-to-Amazon!

Let’s get started..... 

🚫 TIKTOK BAN LOOMS

Will It Finally Drop?

Don’t trust my opinion as I am biased…….

But If you want a few opinions:

• Congress passes TikTok sell-or-ban bill, but legal battles loom

• Senate passes bill forcing TikTok’s parent company to sell or face ban, sends to Biden for signature

• US House passes revised bill to ban TikTok or force sale

This TikTok post sums it up better than I could:

@evhandd

Replying to @Todd Lissner The United States Senate just passed the TikTok ban bill. Here’s what’s going to happen to TikTok in the future ... See more

Montana tried to ban TikTok and failed. If a state failed, what are the options for a country wide ban….. especially with elections looming?

It’s too early to make any predictions….. but we have a year to address it.

It’s going to be a wild ride 🚀 

Are you looking to expand to Europe?

Get this EU blueprint report and up to $3,000 OFF

Send your Amazon store link, website or product idea and we'll do a marketing research to let you know if you should bother and what is the opportunity.

All the VAT and product compliance sorted 👊

💣 SALES EXPLOSION

Thanks to TikTok Shop Affiliates!

Don’t sleep on TikTok Shop affiliates!

This pic shows the sales generated from affiliates and when we look at specific affiliates:

We sent 2 samples and got $932.88 in sales 👊.

Over the past few weeks we have sent over 30K messages to affiliates….. we have a 2% success rate (meaning 2% of the affiliates we contact create content).

Whilst this is pretty poor….. we will increase the odds of success by paying them upfront in addition to their commission and/or increase the affiliate commission (the average is 20% and would recommend 40-50%).

The success rate used to be around 10-20% a few months ago….

Another sign that Affiliates are going the same route as Amazon Ads (penny clicks are a distant dream 😞).

Right now affiliates are free to contact and it just takes one video to go viral and change your whole business……

🛑 STOP & FIX

TikTok Shop's Affiliate Outreach Issues!

TikTok Shop affiliates get tons of spam/junk collab requests…..

This is important to note as these affiliates get so many messages, you need to make your messaging stand out:

Also, if you message these affiliates with a great message and they don’t reply then it’s you….. your product is boring 🥱.

You may love your brand…. but affiliates may not and if they are not replying, that’s a sign.

In summary:

GREAT PRODUCT + WELL CRAFTED OUTREACH MESSAGE = 💲💲💲

🥊 ADS FACE-OFF

TikTok Shop vs. TikTok-to-Amazon!

A few days ago we published this article.

It’s the exact strategy we use to obtain tons of content in exchange for a sample and it’s getting a lot of traction.

Instead of spending hundreds on an influencer post….. use an affiliate post.

Check it out before the masses do

That's it for this week 👊

But I need to ask a favour...

Thanks for reading.

- Paul

PS.... Message me if you are interested in TikTok and TikTok Shop