Your Favorite Creator Just Got Yelp'd

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TikTok just made influencer marketing way more professional (and creators are panicking). Plus, I found a webinar that might actually be worth your time.

Let's dive in...

TikTok Just Added Creator Reviews

TikTok rolled out a new feature that's basically Yelp for brand-creator collaborations.

Brands can now review creator content before it goes live. And creators are freaking out because... well, nobody likes being graded.

Here's what you actually need to know:

Q: If I give a creator a bad review, do they have to redo the content?

Nope. Creators can ignore your feedback and post anyway. But here's the catch - those bad reviews pile up and hurt their future opportunities. It's like having a terrible Uber rating. You CAN keep driving, but good luck getting rides.

Q: How do bad reviews affect creators?

They get cut from brand deals and TikTok's Creator Rewards Program. Brands want creators with high ratings, not drama queens who ignore feedback.

Q: Can brands see creator ratings?

Not publicly. But TikTok Creator Marketplace shows brands everything - engagement rates, audience demos, collaboration history. It's like a background check for influencers.

You can even anonymise your review:

Q: How do I manage creators better?

Stop giving terrible briefs. "Make it viral" isn't a strategy. Give clear guidelines, specific feedback, and actually talk to creators like humans.

Why this matters:

• ✅ Better content quality (creators catch mistakes before posting)

• ✅ Brands get more control

• ✅ Fewer viral disasters

• ✅ Professional accountability

The real talk: Most "bad" creator content happens because brands give terrible instructions. The smart brands are treating this like hiring employees, not buying lottery tickets.

Clear expectations + good feedback = better content. Revolutionary, I know.

This basically just made influencer marketing more professional. The amateur hour is over.

P.S. - If you're a creator, this is actually good news. The brands worth working with WANT to help you succeed.

One Webinar You Can’t Miss

You know how most webinars are basically 90 minutes of fluff with maybe 2 minutes of actual value?

Yeah, this ain't that.

Nick Penev just invited me to join 15+ Amazon sellers who are each dropping their best 5-minute hack. No BS. No "first, let me tell you my story for 30 minutes." Just pure, actionable fire.

Here's the setup: 90 minutes. 15+ hackers. Each person gets exactly 5 minutes to share their best Amazon trick. It's like speed dating, but for making money.

I'm talking about the stuff people usually gatekeep – the little tweaks that add thousands to your monthly revenue that nobody talks about publicly.

When: July 23rd, 7pm CET / 1pm EST

Fair warning: I've seen the speaker list. These aren't beginners sharing theory. These are people moving serious volume who are gonna drop the real stuff.

Set a reminder. This one's worth your time.

P.S. - It's free, but I have a feeling it won't stay free forever once people see what gets shared.