TikTok Shop CRM: Free Money or Waste of Time? 💸

TikTok just launched their CRM tool and nobody's talking about it......

It's like finding $20 in your jeans pocket, but way less exciting 😏

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Next week we are publishing an article on why every seller should be using Insense.

Book a call now to get your $200 bonus…. you will want to after reading our Insense deep dive.

What's the Big Deal? 🤔

First of all…..it does not email your customers…. it sends the message over DM.

To unlock this feature, you need less than 12 violation points and a response rate above 80%. But be warned, it converts at rates so low it'll make you question your life choices 🤦‍♀️

You can target recent customers, repeat buyers, cart abandoners, and even those stalkers who follow but never buy..... all within TikTok's ecosystem (no emails, just in-app messages).

How it works

You either send ‘templated’ messages or create your own from scratch.

For ‘Automated’ messages or ‘one-time’ messages:

TikTok even recommends and gives you the size of the audience:

You can use their templates or create the message from scratch.

The Good, The Bad, The Ugly 👀

😃 The Good: It's completely free and takes about 2 minutes to set up...... even my technologically-challenged grandma could figure it out.

😞 The Bad: The conversion rates are incredibly low

🤬 The Ugly: You're limited to messaging each customer once per week...... which is probably for the best, or you'd be that clingy seller nobody wants to shop from.

How to Make It Actually Work 🚀

Our secret sauce? Coupons + urgency = the only way this feature makes money.

Include a juicy discount with a 24-hour expiration in every message...... FOMO is your friend here.

Target abandoned cart customers first...... they were already one click away from giving you money.

The Bottom Line 💰

Is TikTok Shop CRM worth it? Maybe...... if you consider "barely noticeable sales increase" a win.

But it's free and takes minutes to set up, so why not? It's like those penny-finding apps – not life-changing, but hey, free money is free money.

Just don't expect it to replace your actual marketing strategy...... that would be like expecting a tricycle to win the Tour de France.

- Paul 👊

PS. We're seeing the best results with abandoned cart messages + 20% off coupons. Anything less and customers ignore you faster than a TikTok trend from last month.

PPS. If you need help setting this up, hit reply. I've got templates that actually convert (well, as much as this feature can convert).