The lazy way to 10x your TikTok Shop sales - Issue #107

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Welcome to Rankster 👊

We're like that kid who actually enjoyed sharpening pencils….except we sharpen your sales strategy.

In today’s issue:

• DEEP DIVE: Why TikTok Shop Ads Are Your Secret Weapon

• How big brands are spending on influencers and affiliates

• TikTok ban delayed (again)

• TikTok Shop is a discovery platform

🔽 Let’s get started

BEST LINKS

What Caught My Eye This Week

🚀 Seller News….. News you need to know

• TikTok ban delayed by another 90 days

• Your FYP Just Became Your Shopping Cart

• Billion-Dollar Brands Beg Gen Z for Approval

• How TikTok Shop Drives Book Sales

DEEP DIVE

TikTok Shop's Secret Weapon

Most Sellers Don't Know How POWERFUL it is

So I was talking to my buddy who's crushing it on Amazon.

But here's the crazy part...

He told me he was manually managing like 47 different ad campaigns. Spending hours every day tweaking budgets, pausing underperformers, trying to figure out which creative was working.

I'm like, "Dude, you know TikTok basically has a 'set it and forget it' button for all that stuff, right?"

Blank stare.

Turns out, most TikTok Shop sellers have no clue about the automation tools that are sitting right there in their ad dashboard.

So here's the thing — TikTok rolled out this suite of features that basically turns you into a lazy genius. You can automate 90% of your ad management while actually improving your results.

Let me break down the good stuff:

GMV Max: The "Easy Button" for TikTok Ads

Think of GMV Max as your personal ad manager who never sleeps and doesn't ask for a salary.

Here's what this thing does (and why it's actually nuts):

It creates ads from ALL your content automatically. Your organic videos, your product photos, even affiliate content featuring your stuff — GMV Max turns it all into ads without you lifting a finger.

But here's the kicker: it's not just throwing spaghetti at the wall. It's optimizing for your total channel ROI across organic AND paid traffic.

So when someone buys your product after seeing an organic TikTok (that GMV Max boosted), or through an affiliate video (that GMV Max amplified), or from a straight-up ad... it all gets counted toward your campaign performance.

Translation: You're not just buying ads anymore. You're buying a distribution system that makes ALL your content work harder.

ROI Protection: TikTok's "Money Back Guarantee"

OK, this next feature is borderline ridiculous.

TikTok basically said: "We're so confident in our algorithm that if your ROI sucks, we'll give you ad credits."

Here's how it works:

If your GMV Max campaign is getting more than 20 orders per day BUT your ROI drops below 90% of your target... TikTok automatically issues you ad credits.

Let's say you set a 3x ROI target, but your campaign only hits 2.5x. TikTok calculates the difference and credits your account.

The formula: Ad Credit = What You Spent - (Your Revenue ÷ (0.9 × Your ROI Target))

It's like having training wheels for your ad spend. You can test more aggressively knowing TikTok has your back if things go sideways.

Pretty wild that a platform is basically insuring your advertising performance...

Max Delivery Mode: When You Want to Go Full Send

Sometimes you don't care about ROI.

Maybe you're launching a new product and need maximum exposure. Maybe it's Black Friday and you want to clear inventory. Maybe you just want to flood the zone and see what happens.

That's when you flip to Max Delivery mode.

This thing ignores your ROI targets and just... sends it. Full budget, maximum reach, highest possible revenue.

Think of it like switching from "eco mode" to "sport mode" in your car. You're gonna burn more fuel, but you're also gonna go way faster.

Use cases where this makes sense:

• Product launches (get maximum eyeballs)

• Inventory liquidation (move units FAST)

• Brand awareness campaigns (ROI comes later)

• Testing new markets (data over efficiency)

The smart play? Run Target ROI most of the time for steady growth, then flip to Max Delivery for specific campaigns where you need raw volume.

Creative Boost: Your Best Ads on Steroids

Here's where it gets really interesting.

Creative Boost lets you throw extra budget at your highest-performing videos. It's like having a separate budget pool that only gets used on your winners.

The genius part: This budget is separate from your main campaign budget, so you're not cannibalizing your regular ad spend. You're just amplifying what's already working.

Plus, Creative Boost budget doesn't count toward your ROI protection calculations. So you can boost aggressively without messing up your performance metrics.

It's basically risk-free acceleration for your best content.

The Bottom Line

Most TikTok Shop sellers are still playing in manual mode while their competitors are using automation that actually works.

GMV Max handles your campaign management. ROI Protection covers your downside risk. Max Delivery maximizes your upside when you need it. Creative Boost amplifies your winners.

Here's what I'd do if I were running TikTok Shop ads:

1. Start with GMV Max on Target ROI mode (your foundation)

2. Let it run for at least a week to gather data

3. Use Creative Boost on your top 3-5 performing videos

4. Save Max Delivery mode for specific campaigns where you need volume over efficiency

The crazy part? Most of this stuff runs automatically once you set it up.

That's the power of letting the algorithm do what it does best while you focus on creating great products and content.

That's it for this week 👊

But I need to ask a favour...

Thanks for reading.

- Paul 👊

PS…. TikTok Ads are disrupting the market…. are you taking advantage? Message me if you want to help with these campaigns.

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