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Newsletter #12: The Sugar Daddy Edition


The weekly newsletter that helped Mark train for the UFC

This week is about TikTok ads and Amazon's latest announcement
In this edition:
How to find your sugar daddy.... How to target TikTok users that will actually spend money π°
What was the most viewed content on Facebook?...... TiktTok... ouch... that's gotta hurt Mark
Get 30% more views on your content now.... Trending music that crushes it π
Emailing customers; Amazon's latest announcement.... we were prepared for this... Nostradamus who?

How to find your sugar daddy
How to target TikTok users that will actually spend money π°
If you had ever run Facebook Ads.... there was a metric you would have used: Engaged Shoppers
Facebook would target the users that are most likely to purchase.
TikTok just rolled out the equivalent: Purchase Intention

But what does it mean?

TikTok will target the users most likely to purchase.... but the audience will be smaller, meaning it will be more expensive than the normal ads.
Big shoutout to my TikTok Ads guru, Jaymie, for testing this out π
So we put it to the test:
Created a few ads and ran them at $20 per day

Duplicated those ads and added the overlying interest "Purchase Intention"

Conclusion:
As audience are smaller.... TikTok Ads become more expensive (the smaller the audience the bigger the costs)
This is only worthwhile......
If you have the budget
if your product has a high cost
Overall....
Think about TikTok Ads like Amazon PPC a few years ago.... it's still very young and cheap.
It will get better with age but unfortunately, features like this are never going to be cheap π€¬

Get 30% more views on your content now....
Subtle, small strategies that crush it π
Want to get 30% more views on TikTok in one click?
Use these sounds:
β’ Flaws N All
β’ Mr. Beast Song
β’ Universal Fanfare
β’ Foe Tha Love of $
β’ Fallen down - Slowed
β’ I See You (ζηθ§δ½ δΊοΌThey have just started gaining popularity, jump into the trends!
β Tim | TikTok UGC Agency π (@timduncaan)
11:30 AM β’ Sep 4, 2022
This is how you do it:
Go to the TikTok Creative Center
Click on the most trending music (the more recent the better)
Add this music to your TikTok content
A simple strategy explained in 20 seconds.... takes 2 min to implement...
What's your excuse for not doing this on your next post?

What was the most viewed content on Facebook? TikTok
That's gotta hurt Mark
In Metaβs recent report, Gizmodo discovered an interesting insightβ¦ TikTok accounts for 35.9M of the views in usersβ feeds.
That makes TikTok links the most widely viewed links out of all websites in the US.
How to use this:
If you want to increase broaden your brand's reach..... simply post your TikTok content on Facebook
Hell... run it as a Facebook ad π
Do it before Facebook changes their algorithm and punishes advertisers for doing this

Emailing customers; Amazon's latest announcement....
We were prepared for this... Nostradamus who?
So this is pretty big... Amazon has just announced that they are now offering email features to anyone that 'Follows' your brand on Amazon.

We knew this was going to happen and have been running TikTok campaigns focussed on increasing the follower count.
Don't believe me.....
Take a look at the screenshot below.
We currently have 15 campaigns just focusing on this one strategy.....that's my flex for the day πͺ

If your TikTok agency/consultant has not been doing this for months.... you are behind π.
If you want to get ahead.... just reply to this email and let's chat π
That's it for this week π
But I need to ask a favour...
What did you think of today's newsletter?(Only had 8 replies last week... aiming for 9 this week) |
Thanks for reading.
- Paul
PS... Every week we release all our SOP's and strategies.. only for Premium subscribers
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