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- Newsletter #10: The 'Snitches get Stitches' edition
Newsletter #10: The 'Snitches get Stitches' edition


The weekly newsletter that has more culture than yoghurt....
This week is about content creation and parenting tips.
In this edition:
Snitches get stitches bro.... How to use TikTok Stitch's to bully your competitors.
TikTok comments are the new headlines.... it's 'word of mouth marketing' for Gen Z
My 7 year old is going to be a best selling author.... How I plan to make a lot of money out of it AND come across as father of the year.

Snitches get stitches bro
How to use TikTok's Stitch to bully your competitors
What is TikTok Stitch? Basically, it allows you to combine your video to another TikTok video. Here is a breakdown from TikTok.
Few people take advantage of it, which is a shame as it allows you take viral videos and add them to your content.
Here are a few examples:
A physiotherapist took a TikTok video of a woman stretching and turned into a pelvic dance.... (after watching this video 10 times... I still don't 'get it'.... will I ever understand women?)
A handyman stitch'ed a video of a major problem... He showed why wall stud finders don't work and gives a better solution (get this man a beer 🍻).
How you can use this?
In product launches: Why are you launching a product? What problem does it solve? Highlight those problems using TikTok Stitch.
To steal competitor's content and traffic: Your competitors spend hundreds of hours creating awesome content... use their video and explain why they are inferior (it's mean 🤬 .... but effective 💰).
How to set this up:
Let's assume you sell UFO Detectors on Amazon
Look for problems that your brands solves: Find videos on TikTok about the very problem the brand solves. Find videos of UFO hunters on TikTok.
Create content around that. Now showcase your brand solving that very problem. ET is your homie 👊 Make a video on how your UFO detector helped you find ET.
Put it all together: The easiest part... simply edit and combine the 2 videos. The first part of the video will be UFO hunters getting upset as they keep getting bounced from Area 51.... it then cuts to your video of you cycling with ET in the basket... then you explain how your UFO detector helped you find him (and you are taking away his phone privileges).
There you have it....
It's an easy solution to help you feed off viral videos.
I am pushing a few campaigns using this... look out out for the update.

TikTok comments are the new headlines....
It's 'word of mouth marketing' for Gen Z
Let's be real.....
Do you really care what marketers say? Do you trust advertisers?
Probably not.... I don't blame you (I use to think Amazon reviews were legit 🤔).
BUT....
You would trust @amazonviner if they left a comment on a video.....
You may not know them.... but their profile name makes them seem legit (yes.... that's the world we live in... where a weird profile name is more relevant than major brands and publications).
Here is an example... it kept me watching til the end...
How you can use this?
Don't wait for comments..... create your own using Tokcomment
Make sure the comment is a problem that EVERYONE has.
Showcase your product and how it solves that problem.
Most importantly.....
Your video must make the viewer feel the emotions... they have this problem..... seeing it solved by your product is very satisfying.
It's your job to satisfy your customers 😉

My 7 year old is going to be a best selling author
How I plan to make a lot of money out of it AND come across as father of the year.
A good imagination is a terrible thing to waste...
For example...
Our family cars have nicknames (I chose the nicknames...and as I am the only male in the household.... I take chances)
My car is the Batmobile.... I get a kick out of it when my daughter says "Dad are we going in the Batmobile?"
My wife's car....
I named it "The Tampon" (it is fiery red.....)
So when my kid's teacher asks her how she got to school, she often says "in Mommy's dirty tampon" (I have been called in to speak to the principal several times 😞).
So the other night I asked my 7 year old if she wants to write her own book. This was the conversation:
ME: Once you have cleaned The Tampon, do you want to write a book?
TROLL (yes, I call my daughter Troll): That's loooong.... it will take ages...
ME: Nah..... 10 minutes every night.... during story time... that's all we need
TROLL: Could I make money from the book? Could I buy MC Swag (her favourite LOL doll)?
ME: Yes..... you could even start paying rent or start paying your overdue Dad Tax.
This is the plan:
Spend as little time as possible: 10 min per night... that's it... I can obsess over things like this, so I need to put in time restrictions.
Automate everything: We will create images using AI ('cos I can't draw) and she will dictate the story on my iPhone (one chapter a night). I will then spend a few minutes on the text.
Publish on Amazon: Both Kindle and paperback version
Blow it up with TikTok and your help: I will be flooding the listing with influencer and TikTok traffic once it is launched AND I need you to buy the book... just $0.99 (don't be a cheapskate 🤬 )
Here is the first draft of the cover:

The book will be live in 2 weeks and I am so damn excited!!!
Think about it....
How rare is it when we can actually use our careers to help our kids?
I plan to use 10 years of Amazon selling experience to put a smile on her face 👊
Will give a full breakdown, earnings and even an SOP on how I did it
That's it for this week 👊
But I need to ask a favour...
What did you think of today's newsletter? |
Thanks for reading.
- Paul
PS... Next week we will be releasing all our TikTok content and strategies... that's your opportunity to crush competition 👊
PPS. Every email is read by me (like I have better things to do), so any questions or feedback.... simply reply 😉
PPPS..... If you REALLY enjoyed this.... share the love.... the aim of this newsletter is to give you an ego boost 👊... 'cos you now know more than 99% of other Amazon sellers...share this newsletter purely to say "I found it first!" If you get the most shares then you and I will have a 1:1 strategy call 👊
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