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Rankster Newsletter #34: Are you missing out on $360B?

Rankster Newsletter #34: Are you missing out on $360B?

Rankster Team
June 02, 2023

Brief Builder | Past Issues | Case Studies | TikTok Mastery

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The weekly TikTok newsletter that strikes more fear in Mark than a senate hearing…..

Owns Meta…. wins BJJ tournaments…. is this what a nerd is in 2023?

In this edition:

☠️ IS THIS THE END OF GOOGLE AND AMAZON?.... Bill Gates thinks so
💰 $360 BILLION - THAT:S THE GEN Z SPENDING POWER.... Are you taking advantage?
🥊 TIKTOK VS YOUTUBE VS INSTAGRAM.... Who is winning the Short Form video battle?
🤝 MEET TAKO.... TikTok new’s AI chatbot

Let’s get started…..

☠️ IS THIS THE END OF GOOGLE AND AMAZON?

Bill Gates thinks so….

TikTok is not mentioned…. but if the ‘OG’ platforms are under threat, TikTok will be as well.

“You will never go to a search site again, you will never go to a productivity site, you’ll never go to Amazon again,”

Bill Gates

Microsoft may be leading the AI battle….. but it’s still very early.

Either way, we all have to be prepared for the AI revolution….

Interesting times 🤔

💰 $360 BILLION - THAT’S THE GEN Z SPENDING POWER

Are you taking advantage?

Gen Z is entering the workforce with a disposable income estimated at $360B a year.

The oldest of the generation being 26 years old (I feel so old 😞).

And Gen Z is often more mistrustful of tech solutions than millennials are 👀

We need to pivot our marketing to cater for them.

That means….

Our marketing needs to be honest and real…. those old marketing tricks only work on pensioners

Just look at TikTok, the most viral videos are raw, unedited and honest.

It’s why most marketers struggle on TikTok…. they are trying the old marketing strategies like false countdown timers, scarcity and highly polished videos.

Gen Z is valued at $360 billion (yes, that’s a “B”)… are you targetting them? You better be 👊

🥊 TIKTOK VS YOUTUBE VS INSTAGRAM

Who is winning the Short Form video battle?

It’s like the three musketeers, but with selfie sticks. And they’re all against each other.

A recent study on the “short-video trio”—YouTube Shorts, Instagram Reels, and TikTok—shows that TikTok is leading, but the other two aren’t far behind.

That’s impressive: TikTok outperforms competitors when it comes to possibly the most important metric—user engagement.

The platform boasts a 5.53% average engagement rate, with Reels (4.36%) in second and Shorts (3.8%) in third.

TikTok’s biggest upside is giving users the chance to “harness viral trends” for quicker follower growth.

No wonder users post twice as much content on TikTok than on other platforms…

Can’t stop watching: Reels, on the other hand, have the highest watch rates, making them an effective content marketing tool for brands and creators.

Finally, Shorts are most effective as a discovery tool, appearing on the home page and serving as recommendations for YouTube’s long-form content.

What you can do: It might be good to include all three short-form video types in your strategy for different purposes and different audiences.

For instance, you could use TikTok to pick up quick wins and go viral, Reels as a consistent communication channel for your audience, and YouTube Shorts to get channel subscribers.

_{Copied this from the Stacked Marketer newsletter… ‘cos I couldn’t explain it better}