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Rankster Newsletter #31: The Fighting Edition

The weekly newsletter that’s so effective, it taught Mark how to fight….

In this edition:

  • AMAZON COPIES TIKTOK.... But will it INSPIRE customers?

  • WHAT’S THE VALUE OF THE CREATOR ECONOMY? .... Half-a-Trillion by 2027!!!! 💰💰💰

  • TIKTOK IS PAYING ADVERTISERS.... **Checks the mail for any cheques**- Nothing 🤬 

  • CREATE TIKTOK VIDEOS FROM YOUTUBE.... It’s awesome ‘cos I am cheap (ask my wife 😞)

AMAZON COPIES TIKTOK

But will it INSPIRE customers?

Who is the latest to steal from TikTok?

  • It was BeReal first…. TikTok won

  • Then Instagram tried… TikTok is still winning

  • Google is trying…. They are launching Short form videos and now TikTok is releasing Paid Search Ads (Adwords but for TikTok)

Now Amazon launch it’s own TikTok-like Feed - Inspire

The Inspire feed has been rolled out to all users in the U.S. and it allows influencers to share content to inspire purchases.

There are three ways your content can appear on the new feed…

  1. If you’re a shopper, leaving a product review could get you featured on Inspire.

  2. If you’re a creator, you can enroll in the Amazon Influencer Program and post your photos and videos on the Amazon Influencer storefront.

  3. If you’re a brand with an active Brand Store, you can enroll in Brand Registry and post photos to Brand Posts.

Based on the history….. whenever a platforms competes with TikTok, it fails.

TikTok is like Facebook where any other platform is like MySpace (I miss Tom…. if you know, you know 👊)

Inspire may be a goldmine from Amazon sellers…. or it could be useless 😞 

Only time will tell….

In the meantime:

TikTok content crushes it on Amazon Sponsored Ads (the video format).

Most of my clients reuse the TikTok content we produce in their PPC campaigns.

Start testing TikTok videos in your Amazon PPC campaigns and Storefront. If Inspire is effective, you will know before anyone else

WHAT’S THE VALUE OF THE CREATOR ECONOMY?

Half-a-Trillion by 2027!!!!

So I don’t want to say I told you so…. but in 2027 I will 👊

I have been told I was crazy for starting a TikTok agency for Amazon sellers…. this stat blows everyone away.

But how does this help you? AKA How can you use this stat to line your pockets 💰

INVEST IN CREATORS!

Take a look at Magic Spoon Cereal….. how do you get people to buy a $40 cereal?

Simple… use influencers:

I know what you are thinking

“But Paul, this is tons of work!”

You are right….. but what would you do for a share of half-a-trillion dollars?

Magic Spoon will be around for many, many years if they stick to this plan 👊

Now excuse me whilst I get my sugar-rush on 😉

TIKTOK IS PAYING ADVERTISERS

**Checks the mail for any cheques** - Nothing 🤬 

Only a select group of creators and advertisers have access 😞.

But it’s a great sign!

And without a doubt, expect the other platforms to copy TikTok! (Mark do want my banking details)

CREATE TIKTOK VIDEOS FROM YOUTUBE

It’s awesome ‘cos I am cheap (ask my wife 😞)

Why are we creating new content for TikTok if we can use the current content on YouTube.

That’s why I love Opus Clip. This tweet sums it up perfectly.

How I would use it:

  1. Let’s assume you sell Makeup Mirrors on Amazon

  2. Prepare a list of YouTube videos around that niche

  3. Use Opus Clip to edit all the videos and create TikTok videos

Is it moral?

  • Absolutely not…. you are stealing content from YouTube and reusing it on TikTok (but morals are not my strong point 😞)

Is it a good idea?

  • You betcha’! You will save a ton of time and money (excuse me whilst I buy the new Zelda with my savings)

That's it for this week 👊

Big thanks to Amy for her reply to the rebate survey:

And yes, I am building this in “Stealth Mode”… message me if you want the details

Thanks for reading.

- Paul

PPS… We have 2 open client spots… Message me for the details (before your competitors do)

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