Rankster Newsletter #30: 1 tweak and over $4,000 in sales 🚀

The weekly newsletter that even Jeff likes to read:

This week is about case studies and easy sales…

In this edition:

• TIKTOK TRAFFIC IS NOT INDEXED.... Amazon keeps everything secret 🤬

• CONVERSION TWEAKS USING AI.... 1 tweak, 30 min and over $3,000 in sales 🚀 

• THE BEST AD FORMAT ON TIKTOK.... This TikTok Creative Agency sums it up perfectly

• KEYWORD RANKING ON TIKTOK.... ‘Cos now you need ranking on Amazon and TikTok 🤔

• FEEDBACK FROM LAST WEEK’S ISSUE..... ‘Cos I am listening (just don’t tell my wife, I havent ‘heard’ her complain about the dishes in years 🤯)

TIKTOK TRAFFIC IS NOT INDEXED

Amazon keeps everything secret 🤬 

What’s more frustrating than Amazon support?

Amazon’s reporting 🤬 

Your TikTok campaigns might be performing well, but it’s hard to tell….

I am currently preparing a case study and will publish it next week.

Here is the just:

Sometimes….. look at this image:

This listing received 400 clicks per day for the past month from TikTok Ads:

• When we turned the TikTok ad ON: The sessions never changed

• When we turned the TikTok ad OFF: The sessions never changed

In fact, I have been pushing tons of products with TikTok ads…

TikTok traffic is not indexed on Amazon 🤬 (or at least not represented in the reports).

This is kinda a big deal as it means a lot of reports are useless and the only metric we can rely on is SALES (which feels a bit archaic).

It’s the only metric that’s constant…

Watch out for the case study coming next week 👊

CONVERSION TWEAKS USING AI

1 tweak, 30 minutes work and almost $4,000 in sales 🚀 

It's easy to forget the basics (just yesterday I forgot to clean my browser history.... Then my wife saw it..... BASICS 🤬)

I have been on Amazon for over 10 years, and whilst trying to work on high level strategies I forgot the number #1 rule:

Always improve your conversion rate!

With all the fuss about AI and using AI to improve your sales, I wanted to give it a try……

FYI: I am putting this up as case study coming in the next few days.

As Zonguru implemented an AI conversion feature (said to boost sales by 20%), I put it to the test...

Stats:

• Product Price: $29.95

• Increase in sales: $3,812.34 from a 2.18% improvement to the Conversion rate

How does this relate to TikTok?

• Any additional traffic sent from TikTok will result additional sales, tweak your listing then flood it with TikTok traffic.

Basics, basics, basics.... When last did you check your conversion rate?

THE BEST AD FORMAT ON TIKTOK

This TikTok Creative Agency sums it up perfectly

I get this question everyday….. “What type of content should I create?”

You have 2 options:

• The EASY way: Use Social Savannah’s recommendations

• The HARD way: Search for ideas on the TikTok Creative Centre

Both methods are correct, but the easy method will save some time.

But don’t sleep on the TikTok Creative Centre….. TikTok is literally telling you what content to create.

Either way, you have a solution and in just 4 steps you can get going:

1. Create the brief

2. Hire a creator/influencer from Insense (the best platform to find creators and influencers)

3. Send the brief and product

4. Get the video and create an ad from it

The frustrsting thing is…..

99% of Amazon sellers have NOT used TikTok ads… are you one of them?

KEYWORD RANKING ON TIKTOK

‘Cos now you need to rank on Amazon and TikTok 🤔

It’s not enough to rank for keywords on Amazon, you now need to check your keyword tanking on TikTok.

Gen Z ‘Google’ everything on TikTok:

How many Amazon sellers are trying to rank on TikTok?

ZERO!!!

If no one is doing it, then it’s a ‘blue ocean’….

Remember, TikTok ads are cheap (kinda like my ex 🤬 ), so this is the best time to make sure you are ranking for those keywords.

FEEDBACK FROM LAST WEEK’S ISSUE

‘Cos I am listening (just don’t tell my wife, I haven’t ‘heard’ her complain about the dishes in years 🤯)

Last week I asked everyone for their opinion about rebates on TikTok

Big thanks to Amy 👊…. fully agree:

It’s not too late…. I want to know what you think:

That's it for this week 👊

But I need to ask a favour...

Thanks for reading.

- Paul

PS.... Here are the previous editions if you want to catch up