Rankster Newsletter #27: TikTok's backup plan

Think of this newsletter as a friendship bracelet from TikTok..... 'Cos you cut Amazon's the first time you spoke to their support

In this edition:

• PRODUCT DEMONSTRATIONS....  This is how you need to create content

• OUR CASE STUDY: OVER $4 MIL MONTHLY ON AMAZON....  Mixed with some 'Black Hat' stuff

• ARE YOU USING LEMON8?....  It's TikTok's backup plan

• INFLUENCERS USING AI..... If they can use it, why can't you grandpa?

PRODUCT DEMONSTRATIONS

This is how you need to create content

Take a look at this ad:

It's a 'masterclass' of an ad....

Firstly, they are replying to a user's comment (TikTok user's love this as it makes them feel special, 'cos someone is actually listening to them).

They show you exactly how to use the product; highlighting the features and benefits.

It is not salesy and you do not feel like you are being pitched.....

This is how you need to structure all your product demonstration videos.

Don't pitch... entertain and educate 👊

Credit to Unicorn Innovations

OUR CASE STUDY: OVER $4 MIL MONTHLY ON AMAZON

Mixed with some 'Black Hat' stuff

I got a lot of 'heat' for this case study as I discussed a number of 'Black Hat' strategies (some people cut up their friendship bracelets in disgust ✂️).

But would you rather learn these strategies here or by watching your competitors?

The case study is a long read (skip to the end to see the strategies), but it demonstrates how easy it would be to use TikTok as a marketing strategy.

ARE YOU USING LEMON8?

TikTok's backup plan

TikTok's Parent Company (Bytedance) launched its Instagram-like Lemon8 app and it's currently gaining traction.

It's likely that ByteDance paid some social media influencers to promote Lemon8 to drive up U.S. downloads.

So even if TikTok is banned.... they have a backup plan 👊

INFLUENCERS USING AI

If they can use it, why can't you grandpa?

Everyone is using AI now......

Influencers love it: Content creators have started using AI tools to streamline their work, creating video captions, writing scripts, and even cloning voices for podcast ads.

Some influencers say automation helps cut down “administrative upkeep,” slashing time for writing emails or generating contracts, while databases help match brands and creators.

But there’s always the fear AI could render influencers obsolete (personally, I can't wait)..... But so far, we are not there yet.

Business up front: Meanwhile, business people using ChatGPT improved productivity by about 59% compared to those without.

And before you say “quality over quantity,” listen to this – independent quality graders who didn’t know documents were AI based rated the documents 4.5 out of 5.

Even crazier? The non-AI-assisted documents got a “measly” 3.8. Let that sink in…

Credit: Stacked Marketer

That's it for this week 👊

Thanks for reading.

- Paul

PS... Do you know, we have our own course, TikTok Mastery for Amazon Sellers? 

Before you ask, the price is $49 per month and it goes up with every 10 sales....

It's been closed since January and now reopening it.....

Check it out before your competitor's do 😉

PPS.... Here are the previous editions if you want to catch up