The weekly TikTok newsletter that gives Amazon Sellers something to talk about.....

In this edition:

• WORK WITH ANY TIKTOK CREATOR...... Using the feature "Invite Links"

• 35 MILLION VIEWS CASE STUDY.... What effect did it have on their Amazon sales?

• THE TIKTOK GUIDE TO READ DAILY.... TikTok are telling us what to do, are you listening?

• THE MOST DOWNLOADED APP FOR 2023.... Even with the possible ban, TikTok is not slowing down

WORK WITH ANY TIKTOK CREATOR

Using the feature "Invite Links"

I was a big fan of the TikTok Creator Marketplace (TikTok's own influencer database).

It has some great reporting and kept track of the content.

I ran around 30 campaigns..... and it was painful.... we would message around 100 influencers on a daily basis....

If 10 replied, it was a good day 😞

The problem wasn't the platform, it was the users, influencers just don't reply 🤬

But TikTok made a recent update.....

That means, creators and influencers do not need to be on the TikTok Creator Marketplace (TTCM).... you can DM them the link 👊

How can we use this?

• If you see a creator/influencer you like, send them the invite link (you have a higher chance of them replying).

• ⚠️ Rebates ⚠️ - There I said it... and yes, I know they are against TOS but I know a ton of 7 and 8 figure sellers doing it on the sly (and I like to push the boundaries).

  • So imagine this:

    • 1. You see an influencer you like

    • 2. You DM them your invite link

    • 3. You can pay them through the TTCM platform

What if you paid them for the content and the PRODUCT PURCHASE?

That way you get content and the purchase (SFB anyone 😉)

This is purely me brainstorming here..... so I have not tried it yet, but will keep you posted 👊

Also, please keep this to yourself.... I don't want this being shared in some mastermind....

35 MILLION VIEWS CASE STUDY

What effect did it have on their Amazon sales?

So this case study angered some people...

Because the brand got millions of views, but they didn't capitalise on the traffic 😞

I made the case study to demonstrate that 'going viral' is not the solution, it is only part of the solution.

You need constant traffic from TikTok.... it's a long term play.....

I will be preparing another case study soon showing an Amazon brand that goes viral on a monthly basis...

THE TIKTOK GUIDE TO READ DAILY

TikTok are telling us what to do, are you listening?

Take a look at Facebook, Google and Apple.....

They don't need to work hard to get revenue because they already have our attention.

But TikTok is like the new kid in school... trying to get kids to like them.

How do you get someone to like you..... lead with value.

For example, TikTok has released:

• TikTok Shop - Their own marketplace that will soon disrupt ecommerce.

• Spark Ads - The ability to turn any content into an ad

• TikTok Creator Marketplace - TikTok's own influencer database

• Branded Effects - Their own platform to help you edit content with augmented reality

• CapCut - The best short form video editing tool

• TikTok Ads - Their ad platform is still in its infancy, but with Search Ads looming they are stealing advertising dollars from Meta and Google

This is just a brief list, there are still tons more (did I mention these platforms are free to use💰).

Here is their marketers guide telling you exactly what to do

Combine that guide with the tools mentioned above....

Google and Meta don't need to try hard.... TikTok does.

Think of Google and Meta as the school jocks and the prom king/queens.... TikTok is the lonely kid in school.....

But those 'lonely kids' (outcasts) in school end up running the world!

TikTok knows this.... that's why they are here to stay....

Read the report, use their tools, thank me later 👊

THE MOST DOWNLOADED APP FOR 2023

Even with the possible ban, TikTok is not slowing down

What is the most downloaded app so far in 2023 in the US?

TIKTOK!

It even dethroned Instagram 🚀

All the talk of banning has not slowed it down...... it may have helped it 🤔

That's it for this week 👊

Thanks for reading.

- Paul

PS... Do you know, we have our own course, TikTok Mastery for Amazon Sellers?

Before you ask, the price is $49 per month and it goes up with every 10 sales....

It's been closed since January and now reopening it.....

Check it out before your competitor's do 😉

PPS.... Here are the previous editions if you want to catch up