Rankster Newsletter #25: Why small brands LOVE TikTok

The weekly newsletter that helps Amazon sellers on TikTok.... we put the "fresh" in Fresh Prince of Bel-air

In this edition:

• HAVE YOU READ OUR CASE STUDY?....  Don't be the last to read it (or end up playing catchup 🏃)

• TIKTOK INFLUENCER/CREATOR RATES....  Cough up Scrooge 😞

• SMALL BRANDS LOVE TIKTOK....  It's their most profitable platform (what are you waiting for?)

• 5 REASONS WHY YOUR BRAND SHOULDN'T BE ON TIKTOK....  A message from an TikTok agency that sums it up perfectly

3 MONTH TIKTOK CASE STUDY?....  

Don't be the last to read it 

We just published a 3 month case study - Pushing ads from TikTok to an Amazon listing.

The goal of the case study was to obtain a predictable ROI from TikTok Ads.

But the case study raised more questions than answers....

Such as:

• By 'flooding' a listing with TikTok traffic.... why did it not affect (not sure if it's affect or effect 🤬 ...) the conversion rate?

• Why is there a delayed sales impact from TikTok traffic?

I have enabled a 'Chat' feature on the post... so anything you want to ask me directly, post there 

TIKTOK INFLUENCER/CREATOR RATES

Cough up Scrooge 🤬 

Later just released their 

So you decided to hire an influencer for your campaign....

Great, as 64% of brand marketers will do the same this year.

But there’s one question you need to answer…

How much will it cost?

Later just released their Creator Report

It's a long read 😞 but there was one interesting fact:

Creators and influencers are no longer cheap..... what once cost $100 is now over $700 🤬

And rates will only increase.....

Influencer and creator costs will go the same way as Amazon Ads (remember penny clicks?)

[Shameless Plug: We offer $200 a video with 5 variations... having our own creator pool helps 👊]

SMALL BRANDS LOVE TIKTOK

It's their most profitable platform (what are you waiting for?)

Smaller brands view TikTok as their secret weapon 🚀 .

It  is more profitable for advertising than the big guys like Facebook and Instagram.

With its unique algorithm, small businesses can reach a wider audience without breaking the bank.

When small brands jump in, it's only a matter of time before major brands start using the platform and then the advertising costs will go the same way as Amazon Ads 🤬

Take advantage before the masses jump in 👊

5 REASONS WHY YOUR BRAND SHOULDN'T BE ON TIKTOK

A message from a TikTok agency that sums it up perfectly

A follow a ton of TikTok agencies and apply their strategies to the Amazon model.

But this post from Barney Brown from Social Hit summed it up perfectly:

In summary.... if you are not on TikTok, you are missing out

That's it for this week 👊

Thanks for reading.

- Paul

PS... Last week a few readers bought my daughter's book on Amazon to help me help her, prove the bullies wrong 👊

If you buy the her book on Amazon (US or UK) and take a pic of where you are in the world holding the book.... then I will forever be in your debt and owe you a 1:1 👊

I am creating a collage with all the images and then going to show it to the bully... proof that he was wrong.. my daughter will use the collage in her 'Show and Tell' 

(Can I just say that proving a bully wrong during a 'Show and Tell' lesson in front of the class.... is the most gangsta' move ever 🕶️ **proud dad over here**)

PPS.... Here are the previous editions if you want to catch up