Rankster Newsletter #23: Rebates on TikTok and how to sell supplements

The weekly newsletter that is more exciting than your weekly visitations 😉

In this edition:

• TIKTOK KEYWORDS....  TikTok just published the best keyword list (cue the PPC experts 👊)

• TIKTOK SMART PERFORMANCE CAMPAIGNS....  Why Amazon sellers need to know how it works (check out our case study)

• THE BEST SUPPLEMENTS ON TIKTOK....  Create effective content that leaves every one else behind (I used to sell supplements and after reading this kinda regretting getting out 🤬 )

• VIRTUAL CREATORS....  Yes, it's now a thing, 'cos creators are so 2022

TIKTOK KEYWORDS....  

TikTok just published the best keyword list (cue the PPC experts 👊)

So TikTok just published a list of all the best to use in your videos.

The keywords are taken from the text-overlays, voiceovers and ad text from the best performing ads.

How to use this info:

• When creating content, use the platform to see exactly what keywords you should mention in the video via text, voice over or ad text.

• Click on the details to see what ads were mentioned and try to copy improve on their content. Remember, on TikTok where there is no original ideas.... everything is a copy of a copy.... no different from Amazon, how many copy cat sellers are in your category?

• Search "Amazon" in the keyword field:

You will probably see a few competitors doing some naughty things.... **AHEM SFB with rebates using Amazon gift cards AHEM** (I bet you are smiling just 'cos you caught someone out and now you know their strategy 👊).

Look at their content, report them to Amazon and then do it yourself.... but don't get caught 😉

TIKTOK SMART PERFORMANCE CAMPAIGNS

Why Amazon sellers need to know how it works

So if you have not read our case study, make sure to check it out (it's a 2 min read.... you literally have no excuse)

TL;DR

• SPC campaigns are a time saver…..can be setup in 2 minutes

• SPC is meant for DTC sellers that use the TikTok pixel

• Amazon sellers can use SPC, but will be more expensive and unoptimised

My thoughts:

THE BEST SUPPLEMENTS ON TIKTOK

 Create effective content that leaves every one else behind

I used to sell supplements.... one of my best sellers were magnesium tablets.

I know a ton about magnesium.... but learnt a whole lot more watching this video:

This influencer has only 29,000 followers but his videos regularly go viral:

Because he nails his TikTok content by following the following formula with all his videos:

The reason you don’t feel any different when (Niche Subject/ Topic),you’re likely (verb / action) the wrong (kind/way).

Examples:

1. The reason you don’t feel any different when (taking magnesium supplements),you’re likely (taking) the wrong (kind).

2. The reason you don’t feel any different when (dieting to lose weight),you’re likely (eating) the wrong (way).

3. The reason you don’t feel any different when (working out),you’re likely (exercising) the wrong (way).Want to give it a try? Simply plug and play your own info and instantly create a Viral Intro Hook!

If I was still a supplement seller I would copy his content and even try to hire him and run some Spark Ads with his content.... 

I swiped this from the Unicorn Innovations newsletter, it's a good read.

VIRTUAL CREATORS

Yes, it's now a thing, 'cos creators are so 2022

Heard of virtual influencers?

These “creators'' exist only in the virtual world, and some of them are amassing millions of followers. In fact, 58% of users that follow influencers follow at least one that’s not real… Potential brand ambassadors?

Taking the power of creating videos away from the typical creator is HUGE! My team spends 60% of their time chasing after creators to create content and then edit it.

Virtual influencers will be cheaper and whilst I don't see them being a long term strategy, they will be an extra asset in your tool belt (kinda like Batman's tool belt 🦇)

That's it for this week 👊

Thanks for reading.

- Paul

PS.... Here are the previous editions if you want to catch up

PPS..... I love feedback (not my wife's though 🤬 ....) And if you enjoyed this please reply and let me know (I spend obscene amounts of time on this newsletter)