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- Newsletter #84: TikTok Prints Money
Newsletter #84: TikTok Prints Money

Reading Time: 3 min
Readability: Grade 2 (Got my reading level tested at Parents' Evening... teacher suggested tutoring)
The weekly newsletter smoother than handling an angry Karen's review... Without needing to offer a full refund.

In this edition:
🔴 GOING LIVE.... TikTok Lives Print Money
💊 WEALTH = HEALTH........ Health Products Take Over TikTok
💄 LASH & CASH.... Grande's TikTok Takeover
🌟 GO WEST.... Where TikTok Money Grows
Let’s get started.....
🛑 GOING LIVE
TikTok Lives Print Money

TikTok Lives: The Next Gold Rush or Just Another Flop? 🤔
Remember when Amazon Live was supposed to be the next big thing? Yeah, me neither 😅
TikTok's pushing Lives harder than a gym bro pushing pre-workout. They're flying brands to LA, providing production teams, and throwing money at anyone willing to go live.
The Success Stories (allegedly) 💰
BK Beauty claims they crushed it - turning an 8-hour livestream into 5x their target GMV.
But here's the kicker... TikTok paid for everything (including that fancy LA studio with the 5-person production team).
The Reality Check 🤬
We hired a professional Live affiliate, ran daily 3-hour streams, and you know what happened? Crickets. Zero. Nada. Not a single sale.
The REAL Cost 💸
Think you can just point your iPhone and start making money? Think again, buttercup:
Basic mobile setup: A few hundred bucks
Pro equipment: Several thousand
Production set: $10k minimum
Agency fees: $100-300 per hour
The Dirty Secret 🤫
TikTok's pushing Lives because they're desperate to replicate China's success. But there's one tiny problem - US audiences aren't China. They don't have their livestream shopping culture…. yet.
The Bottom Line 👊
Right now, TikTok Lives are like a really expensive lottery ticket. Some brands might hit the jackpot, but most are burning cash faster than a trust fund kid in Vegas.
Remember: Content is still king. Focus on creating killer TikTok videos first. TikTok success relies on quantity…. the more content you have the better your chances.
Do you know? You can boost your ‘Lives’ through TikTok Ads…… increase the reach and number of viewers for a fraction of the price. Lives are the future, but TikTok is still figuring them out
💊 WEALTH = HEALTH
Health Products Take Over TikTok

Ever wondered how to actually make TikTok Shop work? Betterbrand just dropped their playbook, and it's spicier than your mom's secret recipe 🌶️
The Magic Formula 💫
10 videos a day + 400k organic followers + GMV Max ads = $1M in quarterly sales.
They didn't just get lucky - they built a system.
The Tech Stack That Changed Everything 🤖
TikTok's GMV Max ads are like having a full-time ads manager working 24/7.
Set it, forget it, and watch your sales climb (trust me, I've tested it... it works).
GMV Max ads take a few minutes to setup…… the platform is putting media buyers out of a job…. it’s that good 💰.
The Numbers That'll Make Your Head Spin 📈

Crushed $1M in quarterly GMV
80% from ads (that's the power of GMV Max, baby!)
Even boosted their Amazon sales by 10%
Built an army of 400k followers who actually buy
The Winning Strategy 👑
They played it smart:
Built organic first (the foundation matters)
Used Spark Ads to amplify what's already working
Let GMV Max do the heavy lifting
Why This Matters For You 🎯
TikTok Shop is getting serious. Brands like Betterbrand are proving you can scale FAST…..if you follow the right playbook.
Are you a doubter….. then read the next article 👇
💄 LASH & CASH
Grande's TikTok Takeover

Listen up beauty brands..... this will make you jealous 🤑
Grande Cosmetics went from TikTok fame to TikTok fortune with one simple strategy change.
They're now pulling nearly $100K monthly on TikTok Shop with a mind-blowing 10X ROAS.
The Secret Sauce 🔥
They flipped the script on Video Shopping Ads (VSAs). Instead of boring product demos, they created addictive content that made their #1 Lash & Brow serum impossible to scroll past.
Here's the crazy part..... their CPA dropped 85% while their CTR shot up 217%. That's like finding a money printer that actually works 🖨️
The Genius Move That Changed Everything 🧠
They didn't just run ads..... they weaponized their organic content through Spark Ads.
Every viral post became a sales machine, and their affiliate army turned those sales into an avalanche.
🥷 Ninja Tips That Made Them Rich:
Let affiliates do the heavy lifting (beauty influencers = instant trust)
Turn organic hits into paid winners with Spark Ads
Use Video Shopping Ads to make buying brain-dead simple
The Bottom Line 💰
Grande Cosmetics proves what I've been screaming about: TikTok Shop isn't just another sales channel..... it's a gold mine for brands that get it right.
Want these results? Stop treating TikTok Shop like Amazon's little brother..... it's a different beast that requires different moves.
🌟 GO WEST
Where TikTok Money Grows

ByteDance is crushing it outside China for the first time ever.
A whopping 23% of their revenue now comes from international markets (up 4% from last year).
Here's the crazy part….. they made $73 BILLION in just 6 months 🤯. That's more money than some countries make in a year.
But here's where it gets interesting…..
China's economic slowdown is actually forcing ByteDance to look West. TikTok Shop is their golden ticket, and they're betting BIG on US expansion.
Think about it: They survived getting banned in India (that's like losing a billion users overnight). But losing the US market? That would hurt way more than they're letting on.
🔍 Why This Matters For You
TikTok Shop is going ALL IN on US sellers. They're literally building studios for American creators and teaching us their Asian ecommerce secrets (spoiler alert: they work).
This Q4 is make-or-break for TikTok Shop. They're targeting Gen Z like their life depends on it….. because it kind of does 👀.
Here's my prediction: If TikTok Shop crushes this holiday season, ByteDance's next earnings report will make these numbers look like pocket change.
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