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Newsletter #83: US Unlocked

Reading Time: 3 min

Readability: Grade 2 (Higher than Yoda's grammar….. this is)

The weekly newsletter more successful than Yoda's fight with Palpatine... We actually stick the landing 🪂

Star Wars Falling GIF

In this edition:

  • 🌎 TIKTOK FOR NON US SELLERS... We have a solution (finally)

  • 🎯 AFFILIATE LIMITS.... How to get around the limits 

  • 35 MINUTES TO ADDICTION.... ByteDance's Dirty Little Secret

  • 🤝 AGENCY MATCHMAKER.... Your Perfect TikTok Partner?

Let’s get started..... 

🌎 TIKTOK FOR NON US SELLERS

We have a solution (finally)

nyc tourist GIF by Awkwafina

🚀 Non-US Sellers: Your TikTok Shop Golden Ticket Is Here

Ever wanted to get in on the TikTok Shop gold rush but got blocked because you're not in the US? Well, that's about to change…….

Your competitors are already crushing it on TikTok Shop while you're stuck on the sidelines - but not anymore.

💣 The Game-Changing Solution

We're launching a service that gets you into US TikTok Shop faster than you can say "viral video".

Takes just 2 days to set up, and it's more reliable than your ex's promises.

🤑 Why This Matters

TikTok Shop sellers are seeing 400% growth while everyone else is fighting for scraps. Want a piece of that pie?

👊 Next Steps

Stop watching from the bleachers while US sellers have all the fun.

Let's get you in the game.

I will be launching this service officially next week, but message me if you want more info.

🎯 AFFILIATE LIMITS

How to get around the limits

No Limit Buffet GIF

TikTok Killed Your Affiliate Dreams 💀

Remember when you could spam every TikTok creator begging them to promote your products? Those days are DEAD..... and TikTok just buried them 🪦

The Rules of the Game 🎮

TikTok's serving up some nasty weekly limits that'll make you cry harder than when your ex dumped you. Every Sunday at 11 AM (UTC-8), they check your creator collab GMV and reset your limits.

You need sales from your affiliates to move up the tiers:

The Brutal Breakdown 📊

Making under $2k/month? You're limited to reaching out to 2,000 creators with under 20k followers...... congratulations on your new diet plan 🍽️

Hit that $2k-$50k sweet spot and you'll get 7,000 creators to play with..... not bad, but not great either 🤷

The Baller Status 👑

Only the big dogs making $50k+ get unlimited access..... TikTok's way of saying "get good or get lost" 💰

What This Means For You 🫵

The spray-and-pray affiliate strategy is dead. Time to get surgical with your outreach or watch your competitors eat your lunch (while you're stuck in the kiddie pool) 🎯

Your Best Solution

New Shops are given a ‘welcome bonus’…. they can contact 1,000 affiliates, but when that is done, you fall in the normal restrictions (screenshot above)

$0 Sales

  • Problem:

    • You cannot contact any affiliates until you have at least one purchase through your affiliates

  • Solution:

    • You need to purchase one unit through one of your affiliate links

    • Just one purchase and you will be able to contact 2,000 affiliates per week

Sales Up to $2,000

  • Problem:

    • You can only contact 2,000 affiliates per week with less than 20,000 followers

    • 2,000 affiliates per week may not be ideal….. if you have a boring boring product or low commission rates, you will need to reach out to more affiliates

  • Solution:

    • It’s not a big problem…. the ability to contact 2,000 affiliates per week is a win.

    • Use an aggressive commission structure (20%-40%) and offer to pay the affiliates extra pending on the results of their content

Sales: Over $2,000

  • Problem (you have none):

    • You can contact at least 7,000 affiliates per week with no limits on their follower count.

    • You don’t have any problems!

    • Simply contact as many affiliates as possible! Easy as that!

Overall, TikTok Shop is becoming as competitive as Amazon….. TikTok is slowing limiting new sellers.

You need to start now!!!

35 MINUTES TO ADDICTION

ByteDance's Dirty Little Secret

Zoe Lister-Jones Love GIF by The Roku Channel

BOMBSHELL ALERT: Internal documents just leaked showing TikTok's parent company ByteDance knew exactly how to get kids addicted... and did it anyway 🤯

The Magic Number? 260 videos... that's all it takes to hook a user. At 8 seconds per video, we're talking about 35 minutes to create an addiction. Talk about efficiency!

But wait, it gets worse... 🚨

Their OWN research showed the app damages kids':

  • Analytical skills

  • Memory formation

  • Empathy

  • Sleep patterns

And they still pushed forward!

Remember that fancy "60-minute screen time limit" they bragged about? Pure PR smoke and mirrors 🎭. Users went from 108.5 minutes to... wait for it... 107 minutes. Wow, such impact! 🙄

The Fallout 💥

  • 13 states are now suing

  • Both US and Europe considering TikTok bans

  • ByteDance is scrambling to keep their internal docs secret (spoiler alert: they failed)

Here's the kicker: While TikTok was publicly playing "concerned parent," they were privately watching kids get hooked faster than a fish in a barrel 🎣.

As a concerned parent….. I am speechless.

But as an ecommerce seller….. Leaves me with this thought:

Think about it: If they can addict a kid in 35 minutes... imagine what they're doing to your customers 👀

That’s why TikTok Shop is so damn effective!!!

🤝 AGENCY MATCHMAKER

Your Perfect TikTok Partner?

Amy Sedaris Date GIF by truTV’s At Home with Amy Sedaris

🤝 Let's Talk TikTok Shop Agencies... But First, A Warning

Your inbox is probably flooded with TikTok Shop "gurus" promising you the moon and stars. Most of them are about as useful as a chocolate teapot 🍫.

But here's the deal... I've personally vetted dozens of TikTok Shop agencies that actually know their stuff. Not the "I-watched-a-YouTube-video-yesterday-and-now-I'm-an-expert" type.

🔍 Why Should You Trust Me?

We manage over 2 dozen TikTok Shop Accounts. When agencies mess up, I'm the one who has to fix their mistakes (and boy, have I seen some doozies 🤦‍♂️).

💡 Here's What Most Won't Tell You

99% of TikTok Shop agencies are just glorified affiliate managers who spam creators. But the ones I know? They're building affiliate armies that actually convert (we're talking 6-7 figure months).

🚀 Ready to Meet the Real Deal?

If you're serious about TikTok Shop (and not just playing ecommerce tourist), message me. I'll connect you with agencies that actually deliver results, not just pretty PowerPoint presentations.

Make sure to include this information:

  • What is your monthly budget?

  • How many samples can you send out comfortably per month?

  • Do you prefer a set fee or rev share model?

That's it for this week 👊

But I need to ask a favour...

How was today's newsletter, you must tell:

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Thanks for reading.

- Paul

PS.... We contact thousands of TikTok affiliates every week…. Success on TikTok Shop should be child’s play…. watch out for our upcoming news!

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