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Newsletter #82: TikTok Family Feud

Reading Time: 3 min (let’s be honest….. we have nothing better to do)

Readability: Grade 2 (Inspired by my best finger-paint masterpiece)

The weekly newsletter that's more radical than a Teenage Mutant Ninja Turtle... Cowabunga, dude!

We are not worried about copyright issues

ninja turtles GIF by Teenage Mutant Ninja Turtles

In this edition:

  • 💸 AFFILIATE ARMY... TikTok's get-rich-quick assembly line

  • 🕵️ PAYDAY DETECTIVES... Influencers hunt for fair compensation

  • 🛍️ SHOP 'TIL YOU FLOP... Influencers' holiday hustle bust

  • 💸 AFFILIATE OR EVICT... Am I the world’s worst parent?

/aff

💸 AFFILIATE ARMY

TikTok's get-rich-quick assembly line

Army Episode 492 GIF by Soul Train

TikTok Shop: The New Gold Rush for Everyday Americans 💰

Move over, Instagram! TikTok's turning regular folks into cash-making machines.

Brandy Leigh, a 50-year-old mom of six, went from zero to hero. In just six months, she raked in a cool $95K by shaving her pits and riding kids' cars on camera.

TikTok's secret sauce? It's all about keeping it real. Forget polished perfection – viewers want raw, relatable content that feels like chatting with a friend.

But there's a catch: Uncle Sam's not thrilled. With a potential TikTok ban looming, big brands are playing it safe.

Will this golden goose get cooked before it lays all its eggs?

Time's ticking, but TikTok Shop influencers/affiliates aren't slowing down. They're riding this wave for all it's worth, one quirky video at a time. Ready to join the party?

🕵️ PAYDAY DETECTIVES

Influencers hunt for fair compensation

star wars twitch GIF by Hyper RPG

TikTok's Influencer Gold Rush: Fair Game or Wild West? 🤠💰

But there's a catch:

The pay game's as wild as the Wild West.

Imagine finding out your coworker makes thousands more for the same gig. That's the reality for many influencers and affiliates.

This ain't just pocket change we're talking about. The influencer market's set to hit a whopping $24 billion this year. That's some serious cheddar!

But here's the kicker: There are zero rules. No standardized rates, no transparency, nada. It's like playing poker with a blindfold on.

So, what's the fix? Some say it's time for Uncle Sam to step in. Others argue the free market should reign. What do you think? Is it time to tame this digital frontier?

Personally, I think this is great! Rewarding the affiliates/influencers with a healthy compensation and you have a brand ambassador for life!

Also, it’s hard to take affiliates/influencers seriously….. we all know what they do and how difficult it is to work with them (do they wake before 12pm?). So the pay disparity is understandable.

Moral of the story: Pay them them handsomely…..don’t be cheap!

🛍️ SHOP 'TIL YOU FLOP

Influencers' holiday hustle bust

Holly Bb21 GIF by Big Brother

Think influencers and affiliates are the puppet masters of holiday spending?

Think again, Santa! Klaviyo's latest survey drops a truth bomb that'll make you rethink your marketing strategy.

Only 7% of shoppers give a tinsel's worth about influencer recommendations. That's right, 7%! Meanwhile, good ol' fashioned browsing (in-store and online) still reigns supreme.

But don't count social media out just yet. It's still got some jingle, especially for the young'uns. 61% of Gen Z says social media's their go-to for shopping inspo.

Here's the real kicker: The more you earn, the more likely you are to be swayed by those shiny posts. High rollers making $200k+ are 39% more likely to follow the social media Pied Piper.

So, what's the takeaway?

Diversify, baby! Your holiday marketing strategy should be as varied as Santa's cookie plate. Ready to sleigh this holiday season? Work with as many TikTok Affiliates as possible!!!

💸 AFFILIATE OR EVICT

Am I the world’s worst parent?

baby applause GIF

😂 Dad of the Year Award Goes to ME! 🏆

Who says parenting can't be profitable?

My wife tells me”you are cheap” on a daily basis…. is a wife ever wrong?

I don’t support social media for kids…. But I tell them everyday to start paying rent (whilst driving past an orphanage).

Being a TikTok Affiliate may be their solution.

Nothing says "I love you, kids" like a chance for them to pay their own rent! It's not child labor if it's a life lesson, right? 😉

Not only can they learn to pay their rent….. but they can also pay Dad-Maintenance (it should be a thing).

If you have a few seconds to spare, please like the video and comment. I doubt it will make any sales, but it will make their day and hopefully it will be the trigger to start their entrepreneur journey (they are only 6 and 9….. it’s never too late).

@trollterrorz

Big thanks to @MorphCostumes #morphcostumes #halloween2024 #ninja #rainbowwitch

Big thanks to Morphcostumes, you da real MVP 👊.

Remember: It's not being cheap, it's being "financially educational."

That's it for this week 👊

But I need to ask a favour...

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Thanks for reading.

- Paul

PS....  Q4 is heating up!!!! I am working on 2 solutions that will make it rain! Hit me up if you are interested

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