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Newsletter #79: 👀 ATTENTION DEFICIT

Brands' TikTok Game Weaker Than Dad Jokes

Reading Time: 3 min

Readability: Grade 2 (my kid aced their spelling test…… I have already been eclipsed 😞)

The weekly newsletter that's fresher than the cast of "The Fresh Prince"...

“In West Philadelphia, born and raised, in your inbox is where it spends most of its days.”

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In this edition:

  • 🧙‍♂️ ECOM HOGWARTS... Amazon Spells Revealed in 60 Minutes!

  • 👀 ATTENTION DEFICIT... Brands' TikTok Game Weaker Than Dad Jokes

  • 🥊 YOUTUBE VS TIKTOK... Battle of the Buy Buttons!

  • 💸 Q4 FOMO ALERT... TikTok Shop or Bust!

Let’s get started..... 

🧙‍♂️ ECOM HOGWARTS

Amazon Spells Revealed in 60 Minutes!

You Got This Harry Potter GIF by Swiss Hotel Management School

We've had a killer lineup of Amazon wizards dropping mind-blowing hacks in just 5 minutes each. It's like speed dating for your business brain!

From TikTok traffic tricks to AI-powered keyword domination, we served the secret sauce. Danil's gonna teach you how to funnel TikTok users to Amazon like a boss, while Andreas is bringing the AI heat to your keyword game.

Speaking of AI, it's taking over everything! Mark's using it to nail shipping costs, Ritu's got some magic tricks up her sleeve, and Jo's gonna show you how to create AI content that flies under the radar. It's like having a stealth bomber for your SEO!

But wait, there's more! We've got hacks for conquering Latam, selling on Temu in 48 hours flat, and even some hidden Amazon reports that'll make you go "cha-ching!" It's a goldmine of info, and it's all FREE. Don't sleep on this, folks!

Yours truly had their own session….. detailing the costs of using service providers - TikTok Shop is a goldmine for content on Amazon 💰”

👀 ATTENTION DEFICIT

Brands' TikTok Game Weaker Than Dad Jokes

That 70S Show Lol GIF by Laff

Brands are bombing on TikTok. New research shows 8 out of 10 videos from companies are total duds. They're not grabbing eyeballs or sparking feels.

Here's the deal: 84% of brand TikToks are falling flat. No attention, no positive vibes, no brand recall. It's a wasteland out there.

But wait, it gets worse. Almost a quarter of these videos are actually pissing people off. We're talking strong negative emotions that could torch your brand's rep.

The stats are brutal. Only 16% of branded TikToks are hitting above average on effectiveness. Most are just boring viewers to tears or confusing the hell out of them.

Bottom line: Brands are blowing it on TikTok. They're 9% less likely to spark joy and grabbing 2.5% less attention than average. Time to step up your game or get left in the digital dust.

Personally, I think this is a win….. TikTok is a platform where the best content equates to sales.

If your competition cannot make great content, they are wasting their time and money.

If you cannot create great content…. then you are in trouble.

🥊 YOUTUBE VS TIKTOK

Battle of the Buy Buttons!

Youtube Instagram GIF by MockoFun

YouTube's going for TikTok's throat in the e-commerce game. They're supercharging their Shopify partnership to flood their platform with thousands of new brands.

This is huge for creators. They're about to get access to a massive catalog of products to plug in their videos. Cha-ching! 💰

But here's the kicker: It's not just about the creators. YouTube's playing 4D chess against TikTok Shop, which is gunning for a mind-blowing $17.5 billion in U.S. sales this year.

YouTube's not messing around. They've got a new Chrome extension that lets creators save products while browsing, making it stupid easy to tag stuff in videos. It's all about reducing friction, baby.

The numbers don't lie. People watched 30 billion hours of shopping vids on YouTube last year. That's a 25% jump in watch time for shopping content. YouTube's turning into a retail powerhouse, and they're just getting started.

But TikTok is the cockroach that cannot be squashed…..

This news means nothing as Amazon’s new partnership with TikTok will overshadow this.

Others have tried….. remember Facebook Shops? Instagram Shops?….. I doubt it.

💸 Q4 FOMO ALERT

TikTok Shop or Bust!

Cash Register Success GIF

Listen up, because TikTok Shop is about to blow your Q4 sales out of the water. This isn't just another e-commerce platform; it's a goldmine waiting to be tapped.

“Made by Mitchell” raked in £2 million in a single week. That's not a typo, folks. Brands like Freesoul and Wellgard are crushing it too, using live shopping events and influencer collabs to turn views into cold, hard cash.

But here's the kicker - TikTok Shop isn't just about one-time sales. It's building an army of loyal customers who keep coming back for more. We're talking real connections, not just transactions.

Bottom line: If you're not on TikTok Shop this Q4, you're leaving money on the table. Black Friday, Cyber Monday, Christmas - this is your ticket to ride. Don't be the schmuck who missed out on the next big thing in e-commerce.

That's it for this week 👊

But I need to ask a favour...

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Thanks for reading.

- Paul

PS.... Q4 is just around the corner…. it’s not too late for your brand….. imagine 500-1,000 affiliate videos on TikTok Shop, then repurposing them for Amazon Ads, Amazon Posts, etc…… if you are not using TikTok Shop content to boost your Amazon Sales, you are missing out.

Just reply to this and let’s chat 👊

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