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Newsletter #78: Want a TikTok Loan?

Reading Time: 3 min

Readability: Grade 2 (They taught us cursive, we mastered emojis. Who's the real genius?)

The weekly newsletter that dodges algorithms better than incognito mode...don’t worry about that history!

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In this edition:

  • 🚀 STOCK UP TIME... Your $100k Flex Boost!

  • 🤖 SAMPLES ON AUTO... TikTok Handles the Rest (supposedly)!

  • 🎯 SOCIAL COMMERCE 2.0... TikTok Redefines the Game

Let’s get started..... 

🚀 STOCK UP TIME

Your $100k Flex Boost!

dragons' den money GIF by CBC

Want a TikTok Loan?

TikTok is following in the same steps of Amazon.

Offering financing options to their sellers:

Makes me think....

If TikTok is to be banned…… sounds like a great time to get the loan 😉 (although they will likely have a plan for this).

🤖 SAMPLES ON AUTO

TikTok Handles the Rest (supposedly)!

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TikTok is the only platform that cares about their sellers.

Just look at the current updates:

  • GMV Max Ads….. brands don’t need a media buyer, let GMV Max ads do everything

  • Limited Affiliate outreach….. Brands were ‘spamming’ the affiliates and hurting the affiliate system. They added restrictions to stop brands from spamming (talking to you drop shippers 🤬)

TikTok just rolled out “Auto Optimised Samples

  • TikTok will automatically find the affiliates for your brand

  • It will automatically send out the samples

Why it won’t work

  • Sounds great in theory….. but do you trust TikTok to find the right affiliates?

  • I have seen their recommendations (based on their AI)…. it’s like the ‘Freaks from Table 9’….. everyone has that table at their wedding, the people you are forced to invite.

  • TikTok will happily send your samples to the affiliates you do not want to work with.

But most brands will try it, have no success and then view TikTok Shop as a waste.

That’s a loss for them, but a win for you (less competition)

🎯 SOCIAL COMMERCE 2.0

TikTok Redefines the Game!

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Social commerce is blowing up, and TikTok Shop is leading the charge in the U.S.

  • In 2023, social commerce raked in $571 billion globally, and by 2028, it’s expected to top a trillion dollars.

  • Asia-Pacific has been the pioneer, but now the U.S. is catching up fast, with TikTok Shop pushing the trend.

TikTok Shop’s success lies in its seamless integration of content and commerce. Users can watch, engage, and buy without ever leaving the app.

It’s like a supercharged version of influencer marketing, where the algorithm favours paying advertisers and high-engagement content.

Fast fashion, cosmetics, and consumer-packaged goods dominate, driven by the platform’s young, impulsive audience.

As TikTok refines its formula, social commerce will become a staple for brands aiming to capture the attention of Gen Z and millennials.

The future of ecommerce is here, and it's all about fast, eye-catching content that turns engagement into instant sales.

Traditional ecommerce platforms might soon feel like yesterday’s news.

That's it for this week 👊

Thanks for reading.

- Paul

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