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Newsletter #77: My kid is an Affiliate

Reading Time: 3 min

Readability: Grade 3 (If reading was an Olympic sport, I’d be eyeing that bronze….. aim high)

The weekly newsletter that’s more entertaining than pulling chair when someone sits down…… we have all done it 😉

Baby Pulls Chair Before Woman Sits Down GIF by ViralHog

Let’s get started..... 

  • 🔖 DON’T BE CHEAP….. send samples

  • 💥 MASTER TIKTOK…… Proven Strategies for Big Wins!

  • 🤖 BOTS, BOTS AND BOTS….. Why big brands use Bots on TikTok Shop

  • 🧸 MY 10 YEAR OLD IS A TIKTOK AFFILIATE…. I want her start paying rent

🔖 DON’T BE CHEAP

Send Samples

Season 2 Money GIF by The Fresh Prince of Bel-Air

Samples on TikTok Shop is the same as PPC for Amazon…..

YOU MUST PAY TO PLAY.

You need to send an average of 300 - 500 samples per brand per month.

And it gets expensive….. make sure to budget for shipping.

It is a necessary expense.

Let’s say you send out 500 samples per month for 3 months…. that’s 1,500 samples….. 1,500 videos posted on TikTok promoting your brand.

Worried about affiliates taking the samples and not publishing the content?

TikTok has your back and you can select affiliates that are most likely to publish the content:

Quantity > Quality….. that’s the main strategy for TikTok Shop.

The more content posted, the higher chance of going viral.

With most of out clients, 60% of the overall sales are from affiliates.

That’s because they are pushing out 500 samples a month…. what are the chances that some will convert? Highly likely.

And the best performing content, is normally from an affiliate that has a few a thousand followers….. proving that follower count is a ‘vanity’ metric (nice to have, but useless….. like Amazon Support).

How many samples have you sent out this month? How many have you budgeedt for? You have budgeted for samples, right?!

💥 MASTER TIKTOK

Proven Strategies for Big Wins!

Studying College Life GIF

Created new content, with a stronger focus on TikTok Shop and TikTok-for-Amazon.

As TikTok is evolving at such a fast rate….. I have had to recreate the course 4 times over (it’s taken over 3 months).

- Over $70,000 of ads run….

- 100's of hours testing strategies…..

What is your time worth?

I dropped the price by 40% for the relaunch.

Get it, don’t get it….. I don’t mind….. but your competitor’s will sign up

‘Cos TikTok and Tiktok Shop are the ‘new shiny objects’…. how long can you avoid it?

🤖 BOTS, BOTS AND BOTS

Why big brands use Bots on TikTok Shop

The Wave Dancing GIF

Big brands love to brag…… Just last week I had a brand mention to me how they send out 200 samples per day.

They had been using a bot to run all their outreach.

They were trying to impress me…. I nodded my head and gave them a condescending smile (like the one every man receives from his partner daily….. maybe that’s just me 😞).

  • They use a bot that reaches out to affiliates daily, it will message a few thousand affiliates per day

  • They will send out hundreds of samples per week

Here is the truth:

  • Bots are great, but you need a human touch

    • I built my own bot based on my team’s workflow

    • HUMAN + BOT = 🚀 

    • Sending a few thousand messages per day is great, but is someone following up with them? I doubt it

  • They are wasting their samples

    • We message every affiliate showing them what other affiliates have earned.

    • That way the affiliates learn what converts and how to produce converting content for your brand

    • If you are not ‘talking’ to affiliates and helping them, you are wasting the samples

In the next few weeks we will be releasing our bot. Message me if you want early access.

In summary, Bot are essential to scale. But if you value your inventory (samples) go for a hybrid approach to get the best ‘bang for your buck’.

🧸 MY 10 YEAR OLD IS A TIKTOK AFFILIATE

I want her start paying rent

Music Video Money GIF by DRAM

I am not a fan of social media, especially for a 10 year old.

But I am a fan of tenants paying rent (if she lives in my house, she should pay rent…. I said the same thing to my wife…… been on the couch ever since 😞).

As I talk to a lot of TikTok Shop affiliates that earn over $100k per month…. I want a piece of it.

So this is my plan:

  • Get 5,000 followers on your TikTok profile

  • Request samples

    • Once I had enough followers, I gave her the account

    • She then started requested samples

  • Create content and earn commission

    • I won’t lie….. this is the hard part

  • Sell all the samples in a Garage sale/Car-boot sale

    • She now has to sell the samples and negotiate the price

    • This is the fun part because its pure profit and telling a 10 year old that all the money is their’s makes them become a cold-hearted negotiator (I could not be prouder)

Is it working?

Well, no….. my daughter stopped as she had this thing to do…. school.

But she did get a few messages about crypto 🤬 ‘Cos 10 year olds understand crypto…..

That's it for this week 👊

But I need to ask a favour...

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Thanks for reading.

- Paul

PS.... If you are interested in TikTok Shop or TikTok for Amazon… message me

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