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Newsletter #76: Shopping Predictions

Reading Time: 3 min

Readability: Grade 1(Think crayons, not keyboards.)

The weekly newsletter that vaults into your inbox with the grace of an Olympic gymnast

Usa Gymnastics Sport GIF by Team USA

In this edition:

  • 🛒 TREND FORECAST... TikTok's 2024 Shopping Predictions

  • 🆓 FREEBIE ALERT... 1,000 TikTok Affiliates Up for Grabs!

  • 🎥 TIKTOK MAGIC... Text-to-Video AI Unleashed

  • 🌍 SAFE ZONE... TikTok Nixes Rewards, Avoids Europe Ban

Let’s get started..... 

🛒 TREND FORECAST

🛒TikTok's 2024 Shopping Predictions

Jimmy Fallon Prediction GIF by The Tonight Show Starring Jimmy Fallon

Revenge and doom spending are out; "loud budgeting" and "fun-flation" are in…… is “fun-flation” a word?

Economic uncertainty and rising inflation have transformed shopping habits. People are spending big on what brings them joy and joining buy-it-for-life communities, bending reality regardless of wallet size.Bending Emotions

TikTok merges mood-boosting entertainment, shopping, and community. Shoppers seek brands that bring joy and relief from an overwhelming market. Brands like Kinder World focus on values and ongoing actions, creating bonds beyond flashy campaigns.

Bending Communities

  • Communities on TikTok offer a new form of self-care, turning to value over virality. Brands like Klarna join the #BuyItForLife movement, advising on luxury secondhand purchases. TikTok connects users across backgrounds, fostering a hybrid culture.

Bending Relationships

  • Brands are now collaborating closely with consumers, listening to feedback, and adapting in real-time. AI is becoming a tool for resolving shopping decision fatigue, with brands like Second Cup using it creatively.

What's Next Methodology

  • Our report, supported by Global TikTok Marketing Science data from 2022-2024, highlights the most relevant and innovative trends shaping 2024. View the full report for an in-depth look at the future of shopping on TikTok.

🆓 FREEBIE ALERT

1,000 TikTok Affiliates Up for Grabs!

Its Free Thumbs Up GIF by Rockwell Trading

ICYMI:

Get it all:

  • Email Addresses

  • TikTok Links

  • Follower Size

  • GMV (Sales)

  • Bio

  • Category

Plus, the exact strategies I use for these lists.

If you missed it, get it now 👊

🎥 TIKTOK MAGIC

Text-to-Video AI Unleashed

Artificial Intelligence Robot GIF

TikTok's parent company ByteDance just dropped a game-changer in China: Jimeng AI. This new app lets users whip up short videos from simple text prompts.

Most clips are under five seconds, perfect for quick, eye-catching content. The results? Some are weird, but many are impressively lifelike, giving your ideas a fresh, animated twist.

Sure, they look a bit AI-generated with that hyper-real feel, but they're still a step up from basic images. And as AI tech advances, we’ll see even longer, more complex video creations.

This could be a peek into TikTok’s future. ByteDance is already experimenting with AI in chatbots, search tools, and music generation. Adding text-to-video would open new creative avenues for TikTok users, sparking innovative trends and content.

For now, Jimeng AI is exclusive to China, but as AI tools evolve, this tech could soon hit TikTok, accelerating the gen AI race.

🌍 SAFE ZONE

TikTok Nixes Rewards, Avoids Europe Ban…..kinda

Disney Animation GIF by Walt Disney Studios

ByteDance, the app’s developer, agreed to scrap the TikTok Lite rewards program, which was under fire for making the app addictive to children.

This move reduces the immediate threat of a European ban. However, TikTok isn’t out of the woods yet. It's still facing investigations over child protection, advertising transparency, and competition laws.

In the US, TikTok's troubles continue. The House is pushing for a ban or a forced sale to an American company. TikTok is fighting back in court, arguing that a ban would violate free speech rights, with a crucial hearing set for September.

September is a big month for TikTok…. watch this space

That's it for this week 👊

But I need to ask a favour...

If today's newsletter was an olympic athlete, they are:

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Thanks for reading.

- Paul

PS.... Next week we are releasing our TikTok Shop and TikTok for Amazon course…. stay tuned to find out

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