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Newsletter #75: Olympic Edition

Reading Time: 3 min

Readability: Grade 3 (Did I peak in grade 2?)

The weekly newsletter that's more thrilling than an Olympic race….. is it more fun with or without the drug tests? 🤔

olympics GIF by SB Nation

In this edition:

  • ☠️ MEDIA BUYER'S FAREWELL.... GMV Max Ads Take Over

  • 🏆 TOP TIKTOK BRANDS... How the top brands DOMINATE TikTok

  • 🎄 HOLIDAY HACKS... TikTok’s SMB Marketing Guide Unveiled

  • 🎥 OLYMPICS BACKSTAGE... TikTok’s New Favorite Content

Let’s get started..... 

☠️ MEDIA BUYER'S FAREWELL

GMV Max Ads Take Over

See You Goodbye GIF by Law & Order

But don’t take my word for it…..

Yes I am also running on beginner level…. it’s mind blowing

No doubt, GMV max is gonna be game changer!

TikTok knows more about our targeted audience than us

GMV Max Ads are going to change the face of TikTok Shop.

Don’t be surprised when these ad campaigns start effecting TikTok Search and general search across GenZ.

Everyone is excited about GMV Max ads…. Are you?

🏆 TOP TIKTOK BRANDS

How the top brands DOMINATE TikTok

Cmt Dominate GIF by Redneck Island

CreatorIQ’s latest report reveals that Amazon, NBA, NFL, Sephora, and Fortnite are leading in earned media value by mastering the art of creator partnerships. They understand that 55% of TikTok users trust brands more when creators endorse them rather than through traditional ads.

The secret? Long-term relationships with aligned creators. Consistency breeds trust, and trust drives sales. As the report highlights, “A creator who posts about a brand month after month and year after year is more credible.”

It’s like retargeting….. but for affiliates, that’s the key to success

🎄 HOLIDAY HACKS

TikTok’s SMB Marketing Guide Unveiled

Studying College Life GIF

Why It Matters

  • While some tips might sound familiar, the guide offers fresh insights to fine-tune your strategy and make the most of TikTok’s tools.

  • If TikTok is part of your marketing focus this year, this playbook is worth checking out.

🎥 OLYMPICS BACKSTAGE

TikTok’s New Favorite Content

Olympic Games Sport GIF by NBC Olympics

This has nothing to do with your sales…. I just found it super interesting

Athletes are turning to TikTok to share a behind-the-scenes look at Olympic Village life, and the internet is loving it.

From unboxing their sponsored gear to room tours, these lesser-known sports stars are captivating audiences with their joyful relatability.

If you want to know what life is like for the ‘lesser-known’ athletes at the Olympic Village, this is for you

That's it for this week 👊

But I need to ask a favour...

Thanks for reading.

- Paul

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