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- Newsletter #74: MAX GMV Ads.... Used them?
Newsletter #74: MAX GMV Ads.... Used them?

| Brief Builder | Case Studies | TikTok Mastery |
Reading Time: 2 min
Readability: Grade 1 (Does this mean I get a gold star?)
The weekly newsletter that’s more honest than your brand’s Amazon reviews….. we know the truth 😞
In this edition:
📈 MAXIMISE SALES... Product GMV Max Ads Do It All
💸 PAYING UP... Micro-Influencer Fees Skyrocket!
🛍️ EUROPE SHOPPING... TikTok's Relaunch Strategy!
Let’s get started.....
📈 MAXIMISE SALES
Product GMV Max Ads Do It All

TikTok just launched GMV MAX ads.
We had BETA access and the results are not bad:

Product GMV Max will automatically:
Create and pause ads based on your top-performing products and ad creatives
Show ads where people are most likely to see and engage with them
Choose ad placements and formats likely to encourage people to buy your products
Adjust campaign spending to get the most value for your ads and products
Why it’s great 🚀 :
It uses TikTok’s AI to optimise your ad campaign
Media Buyers should be worried….. they just go replaced
Better results with fewer headaches
Why it’s terrible 🤬 :
These new ads do not tell you which videos performed the best.
If you want to scale your best content….. you don’t know what it is as the ads do not inform you
Overall, this makes your Ads much easier….. but do you trust AI? ‘Cos it is now running all your ads…..
I think a ‘hybrid’ approach is optimal.
💸 PAYING UP
Micro-Influencer Fees Skyrocket!

Paying more for influencers? You are not alone…..
A year ago I used to pay micro-influencers around $100 per post….. good content now averages around $500 per video 🤬.
Influencers and Affiliates are your Brand’s best friend! Every brand should have an influencer and affiliate strategy….. if not, you will be left behind.
Big Brands have an Army of Affiliates and Influencers….. shouldn’t you have the same?
I will have YOUR solution in the next couple of weeks….. Stay tuned 👊
🛍️ EUROPE SHOPPING
TikTok's Relaunch Strategy!

Is the supposed TikTok ban slowing TikTok down?
TikTok is gearing up to launch its in-app shopping tools in Spain and Ireland, aiming to boost its in-stream shopping capabilities and drive more revenue.
After a less-than-successful attempt in 2022 due to internal issues and lukewarm consumer interest. With 15 million sellers on the app and significant growth in the U.K., TikTok sees potential in streamlining its processes and expanding its market share in Europe.
However, TikTok’s growth in the West is still modest compared to its Chinese counterpart, Douyin, which generated over $300 billion in sales in 2023, while TikTok reached $3.8 billion.

TikTok has some big plans… could it be the next ‘Amazon’?
I doubt it….. but if it makes Amazon nervous, that’s a win for us.
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