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Newsletter #72: TikTok Brings AI
Rankster Team
July 05, 2024
| Brief Builder | Case Studies | TikTok Mastery |
Reading Time: 2 min
Readability: Grade 2 (Like snack time, but with words)
The weekly newsletter that's more trustworthy than a ballot box... and always secure.
In this edition:
📋 PLAY BY THE RULES... TikTok Shop’s new Contact Restrictions
🤖 AI CREATION... TikTok Symphony Delivers
🧞♂️ MEET GENIE... TikTok's AI Chatbot
🆓 FREE YOUR CLIPS... TikTok Removes Watermarks
Let’s get started.....
📋 PLAY BY THE RULES
TikTok Shop’s new Affiliate Contact Restrictions
A few weeks ago TikTok Shop limited the outreach to it’s affiliates.
The majority of users were using bots to automate and send out 1,000’s of messages per day.
TikTok then enforced this rule:
You can only contact the set number of affiliates based on the previous week’s sales.
In the month before the rule change we sent 180,000 messages and the response rate was 0.5% 🤬.
TikTok made the change to keep the integrity of the TikTok Affiliate program as tons of brands/sellers were spamming the affiliates (we weren’t spamming, we were sending legit deals but they were buried in the constant messages being sent by other brands….. affiliates receive 40-60 messages per day…. mostly spam).
There are 3 methods to contact affiliates:
TikTok Shop’s Affiliate centre
TikTok gives you access to 1,000’s of affiliates… but you can only contact the number you are allowed to according to your Messaging Tier (image above).
DM’s (TikTok profile to profile)
Affiliates receive a ton of messages on their Affiliate inbox….. but only a fraction receive DM’s on their profile.
Email
If an affiliate wants more affiliate deals, then they will list their email address in their Bio.
Of the 3 methods above….. 90% of TikTok Shop agencies and brands only use the Affiliate Centre, meaning DM’s and Email are an untapped resource.
If you are not using at least 2 of these methods….. you will be left behind.
Affiliates are the lifeblood of TikTok Shop….. you need them, contact as many as possible (we send out 2,000 emails and 2,000 DM’s per day).
🤖 AI CREATION
TikTok Symphony Delivers
TikTok Symphony is TikTok’s answer to AI. It is currently in beta but you can request access.
They have an AI tool that creates ‘influencer’ and product videos.
I spent all of 2 minutes creating….. simply added an Amazon URL and it created this video:
Video on my LinkedIn post
Overall, it’s not great….. but I only spent 2 minutes……
At the rate of AI growth, in a few months you won’t be able to differentiate between influencers and AI-generated influencers.
Personally, every influencer and affiliate should be worried as this will disrupt their income stream….. maybe this will make them easier to work with 🤬 .
🧞♂️ MEET GENIE
TikTok's AI Chatbot
TikTok is set to launch "Genie," an AI chatbot designed to transform user interaction on the platform. Genie will allow users to ask questions and receive immediate responses, simulating conversations and generating human-like speech and text.
This isn't TikTok's first AI venture; last year, they tested Tako, a simpler chatbot, in the Philippines. Unlike Tako, Genie will integrate all of TikTok's AI features, creating a more robust tool for users. Additionally, Genie could sync with TikTok's generative AI search function from Douyin, enhancing content discovery.
TikTok's move with Genie signals their evolution from a social media app to an AI-powered hub, aiming to boost user engagement and interaction. In the competitive AI landscape, TikTok is not just keeping pace but aiming to set new standards.
🆓 FREE YOUR CLIPS
TikTok Removes Watermarks
OK, I admit it……
I have downloaded hundreds of TikTok videos…. removing the watermark was incredibly frustrating 🤬.
I used tools like this to remove the watermark.
But those days are over…..
Before you think TikTok is being charitable….. look at the bigger picture.
You can only download the clip once it has been posted…. so you have to post on TikTok first before you can share the video to other platforms.
So whilst TikTok appears to be helping you….. they are, but they are ensuring content appears on their platform first.
Smart move TikTok…. Smart move
That's it for this week 👊
Thanks for reading.
- Paul
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