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Newsletter #72: TikTok Brings AI

Reading Time: 2 min

Readability: Grade 2 (Like snack time, but with words)

The weekly newsletter that's more trustworthy than a ballot box... and always secure.

elections kvk GIF by KV Kortrijk

In this edition:

  • šŸ“‹ PLAY BY THE RULES... TikTok Shopā€™s new Contact Restrictions

  • šŸ¤– AI CREATION... TikTok Symphony Delivers

  • šŸ§žā€ā™‚ļø MEET GENIE... TikTok's AI Chatbot

  • šŸ†“ FREE YOUR CLIPS... TikTok Removes Watermarks

Letā€™s get started..... 

šŸ“‹ PLAY BY THE RULES

TikTok Shopā€™s new Affiliate Contact Restrictions

A few weeks ago TikTok Shop limited the outreach to itā€™s affiliates.

The majority of users were using bots to automate and send out 1,000ā€™s of messages per day.

TikTok then enforced this rule:

You can only contact the set number of affiliates based on the previous weekā€™s sales.

In the month before the rule change we sent 180,000 messages and the response rate was 0.5% šŸ¤¬.

TikTok made the change to keep the integrity of the TikTok Affiliate program as tons of brands/sellers were spamming the affiliates (we werenā€™t spamming, we were sending legit deals but they were buried in the constant messages being sent by other brandsā€¦.. affiliates receive 40-60 messages per dayā€¦. mostly spam).

There are 3 methods to contact affiliates:

  • TikTok Shopā€™s Affiliate centre

    • TikTok gives you access to 1,000ā€™s of affiliatesā€¦ but you can only contact the number you are allowed to according to your Messaging Tier (image above).

  • DMā€™s (TikTok profile to profile)

    • Affiliates receive a ton of messages on their Affiliate inboxā€¦.. but only a fraction receive DMā€™s on their profile.

  • Email

    • If an affiliate wants more affiliate deals, then they will list their email address in their Bio.

Of the 3 methods aboveā€¦.. 90% of TikTok Shop agencies and brands only use the Affiliate Centre, meaning DMā€™s and Email are an untapped resource.

If you are not using at least 2 of these methodsā€¦.. you will be left behind.

Affiliates are the lifeblood of TikTok Shopā€¦.. you need them, contact as many as possible (we send out 2,000 emails and 2,000 DMā€™s per day).

šŸ¤– AI CREATION

TikTok Symphony Delivers

Mixed Martial Arts Sport GIF by UFC

TikTok Symphony is TikTokā€™s answer to AI. It is currently in beta but you can request access.

They have an AI tool that creates ā€˜influencerā€™ and product videos.

I spent all of 2 minutes creatingā€¦.. simply added an Amazon URL and it created this video:

Video on my LinkedIn post

Overall, itā€™s not greatā€¦.. but I only spent 2 minutesā€¦ā€¦

At the rate of AI growth, in a few months you wonā€™t be able to differentiate between influencers and AI-generated influencers.

Personally, every influencer and affiliate should be worried as this will disrupt their income streamā€¦.. maybe this will make them easier to work with šŸ¤¬ .

šŸ§žā€ā™‚ļø MEET GENIE

TikTok's AI Chatbot

Best Friends Genie GIF by Disney

TikTok is set to launch "Genie," an AI chatbot designed to transform user interaction on the platform. Genie will allow users to ask questions and receive immediate responses, simulating conversations and generating human-like speech and text.

This isn't TikTok's first AI venture; last year, they tested Tako, a simpler chatbot, in the Philippines. Unlike Tako, Genie will integrate all of TikTok's AI features, creating a more robust tool for users. Additionally, Genie could sync with TikTok's generative AI search function from Douyin, enhancing content discovery.

TikTok's move with Genie signals their evolution from a social media app to an AI-powered hub, aiming to boost user engagement and interaction. In the competitive AI landscape, TikTok is not just keeping pace but aiming to set new standards.

šŸ†“ FREE YOUR CLIPS

TikTok Removes Watermarks

boom dutch GIF by Girlys Blog

OK, I admit itā€¦ā€¦

I have downloaded hundreds of TikTok videosā€¦. removing the watermark was incredibly frustrating šŸ¤¬.

I used tools like this to remove the watermark.

But those days are overā€¦..

Before you think TikTok is being charitableā€¦.. look at the bigger picture.

You can only download the clip once it has been postedā€¦. so you have to post on TikTok first before you can share the video to other platforms.

So whilst TikTok appears to be helping youā€¦.. they are, but they are ensuring content appears on their platform first.

Smart move TikTokā€¦. Smart move

That's it for this week šŸ‘Š

Thanks for reading.

- Paul

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